Meet Alicia Chin, Director of Sustainability and Social Impact at VF Corporation, who discusses activewear brand and retailer icebreaker's open admission of falling short in their 100% plastic-free ambition. We delve into the challenges, the progress made, and how their transparency sets a precedent for retail industry-wide sustainability efforts. Hear about icebreaker's innovative approaches and their pledge to ongoing improvement in this episode that is perfect for the times.
Meet Alicia Chin, Director of Sustainability and Social Impact at VF Corporation, who discusses activewear brand and retailer icebreaker's open admission of falling short in their 100% plastic-free ambition. We delve into the challenges, the progress made, and how their transparency sets a precedent for retail industry-wide sustainability efforts. Hear about icebreaker's innovative approaches and their pledge to ongoing improvement in this episode that is perfect for the times.
About Alicia
Alicia Chin is Director of Sustainability and Social Impact for emerging brands at VF Corporation—Altra, icebreaker and Smartwool. Alicia has spent more than 15 years working with Fortune 500 companies to develop their sustainability strategies. At Smartwool, Alicia led development of the brand’s 10-year roadmap aimed at protecting the outdoors and making outdoor recreation more accessible. Before joining Smartwool, she managed sustainability and social responsibility at Heineken USA and the NHL.
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