The Voice of Retail

A Fresh Take on Retail Leadership with Deb Craven, President, Longo's

Episode Summary

Meet Deb Craven, President of Longo's, one of Canada's most popular grocery stores with dozens of locations and more on the way across Southern Ontario. I joined Deb in the Longo's Store Support offices, and we talked about leadership and what it takes to innovate and compete in the crowded Southern Ontario grocery marketplace. Deb also previews her upcoming keynote for Retail Council of Canada's Retail HR conference on April 25th. Learn more and get your tickets today: https://rcchrconference.ca/

Episode Notes

Meet Deb Craven, President of Longo's, one of Canada's most popular grocery stores with dozens of locations and more on the way across Southern Ontario. I joined Deb in the Longo's Store Support offices, and we talked about leadership and what it takes to innovate and compete in the crowded Southern Ontario grocery marketplace. Deb also previews her upcoming keynote for Retail Council of Canada's Retail HR conference on April 25th. Learn more and get your tickets today: https://rcchrconference.ca/

About Deb

Deb Craven is a seasoned executive with decades of progressive experience. She has built an incredible career grounded in hard work, supportive managers, curiosity, and having the confidence to speak her mind with strong humility.

Deb is the President at Longo’s. She joined the organization in 2019 as the Chief Financial Officer and later became the Chief Operating Officer. During her tenure at Longo’s, she has successfully delivered exceptional growth while architecting the extraordinary expansion of the company, including supporting the partnership with Empire. Previous to Longo’s, she has held progressive financial management positions at Purolator, Nike, and Canadian Tire (Mark’s and Sportchek).

She achieved her Chartered Accountant designation (ICAO) and an Honours BBA (Co-Op) from Wilfrid Laurier University. She also received the Star Women in Grocery award.

Deb is married with 2 adult children and enjoys the gym, cycling and is learning to play tennis (and trying to love golf).

She gives back to the community with her support of charitable organizations. Over the years she has proudly served on the Board of Directors for The Learning Partnership, Sagesse, and Kids Help Phone.