My guest on this Encore Episode from the summer of 2023 is Rob Smith, veteran retailer and now the CEO and Founder of The Phluid Project, GET Phluid, and The Phluid Phoundation; he has created a brand, combining his profession with his passion and a commitment to social justice.
Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.
My guest on this Encore episode from the summer of 2023 is Rob Smith, veteran retailer and now the CEO and Founder of The Phluid Project, GET Phluid, and The Phluid Phoundation; he has created a brand, combining his profession with his passion and a commitment to social justice. Rob and I first met when he was a guest on the Remarkable Retail podcast during the pandemic; we recently almost literally ran into each other at a conference in Toronto on the show floor, so an excellent opportunity to catch up on The Phluid Project and the retail environment in general from his vantage point.
About Rob
Rob Smith, the CEO and Founder of The Phluid Project, GET Phluid and The Phluid Phoundation, has created a brand, combining his profession, which is retail, along with his passion, a commitment to social justice. After graduating from Michigan State University, Rob began a long retail career, spanning over 30 years, orchestrating multi-billion dollar businesses through merchandising, e-commerce, marketing, product development and supply chain management.
He worked his way through Macys for over two decades, working within four divisions and finishing with his final position as GMM/EVP Macys Corporate in product merchandising. Gaining new experiences, Rob became GMM/EVP at Victoria’s Secret and the Children’s Global Chief Product Officer for Nike, Levi’s Jordan, Hurley, and Converse with Haddad Brands.
Rob leads the CSR committee as a Board of Director for Steve Madden and is an Executive in Residence with Wunderkind and The Fashioneering Lab. He’s the former Board Chair for The Hetrick-Martin Institute and also served on the board of directors for Athlete Ally. Rob lives in NYC with his husband, Rod Grozier, and his dog, Jackson.