Silk & Snow’s co-founder and CEO, Albert Chow, returns to The Voice of Retail to discuss the company’s remarkable transition from a digital-first brand with now a major physical retail expansion. With 14 new store openings on the horizon in 2025, Albert shares insights on supply chain strategy, local sourcing, customer experience, and the evolving retail landscape.
In this episode, I welcome back Albert Chow, co-founder & CEO of Silk & Snow, to explore the company’s dramatic evolution from a digital-native sleep brand to a powerhouse in physical retail. The conversation dives into Silk & Snow’s ambitious expansion plans, with 14 new stores set to open across Canada by the end of the year.
Albert shares the brand’s journey from its 2017 launch as an online mattress-in-a-box retailer to its current position as a multi-category sleep essentials and furniture brand. The company’s emphasis on high-quality, locally sourced materials and transparent manufacturing has resonated with customers, helping it differentiate from competitors. A key milestone in its growth was its partnership with Sleep Country in 2023, facilitating its entry into brick-and-mortar retail, starting with a test location in Ottawa. With the success of that initial store, Silk & Snow expanded to Edmonton and Laval and is now gearing up for a nationwide rollout.
The discussion highlights the strategic thinking behind the company’s retail expansion. Rather than relying solely on traditional metrics like sales per square foot, Albert sees the physical locations as key brand touchpoints that enhance customer trust and engagement. The company’s stores serve as sales hubs and brand marketing tools, reinforcing Silk & Snow’s premium positioning in the sleep and home goods market.
Albert also delves into the challenges and opportunities presented by today’s complex supply chain landscape. With increasing consumer demand for Canadian-made products and ongoing trade uncertainties, Silk & Snow has benefited from its early investment in local sourcing. While many brands are now reacting to shifting trade policies, Silk & Snow’s commitment to Canadian manufacturing and partnerships with European suppliers, such as those in Portugal, have provided a competitive advantage.
Albert shares his vision for Silk & Snow’s future, including a potential push into the U.S. market. Drawing inspiration from Canadian retail success stories like Aritzia and Lululemon, he sees an opportunity for Silk & Snow to become a leading North American brand. With a methodical approach to expansion and a strong focus on customer experience, Silk & Snow is positioning itself for long-term success.
Whether you’re a retail industry professional or fascinated by the evolving world of e-commerce and brick-and-mortar integration, this episode offers valuable insights into what it takes to scale a modern brand in today’s competitive retail environment.
https://www.silkandsnow.com/en-ca/