In this episode of The Voice of Retail, I reconnect with Daryl Aitken, founder of Fabric Spark, to discuss the evolution of retail from e-commerce to physical storefronts. Daryl shares insights on building a successful retail business, leveraging community engagement, and the growing demand for sustainable and artisanal textiles. From advertising and eBay leadership to launching a thriving fabric business, hear how she navigated challenges, adapted during COVID-19, and built a loyal online and offline customer base.
On this episode of The Voice of Retail, I reconnect with Daryl Aitken, the founder of Fabric Spark, for an engaging conversation on the shifting landscape of retail. Darrell's journey is a masterclass in adaptation—starting in advertising and e-commerce, then pivoting into a fabric business that blends digital and brick-and-mortar retail.
Fabric Spark began as a passion project to improve the customer experience in the online fabric space.
What started as a side hustle quickly became a full-fledged business fueled by a deep understanding of e-commerce and a strong sense of community. The pandemic posed challenges but presented opportunities as Fabric Spark adapted quickly, meeting surging demand for sewing materials and engaging with customers in new ways.
Daryl discusses the unique balance of operating an online and physical store, the importance of curation in retail, and the resurgence of sustainable and artisanal fabrics. She also shares valuable insights on maintaining financial stability, avoiding debt, and fostering a loyal customer base through exceptional service and education.
With a growing demand for handmade craftsmanship and a rising interest in sustainable textiles, Fabric Spark has carved out a niche in the industry. Whether you're a small business owner, a retail professional, or love a great entrepreneurial story, this episode is packed with lessons on resilience, creativity, and the evolving future of indie retail.
https://fabricspark.com/