This week, I’m joined by Matthew Merrilees, CEO of North America at Global-e, with a special guest co-host, Jim Okamura, my partner from the Global e-Commerce Leaders Forum. Together, we unpack how leading retailers and brands are navigating tariffs, supply chain disruption, profitability pressures, and international expansion opportunities in this special crossover edition of the podcast.
As global trade faces unprecedented disruption, international eCommerce remains one of the most compelling growth opportunities for retailers and brands. On this episode of The Voice of Retail, host Michael LeBlanc welcomes Matthew Merrilees, CEO North America at Global-e, with special guest co-host Jim Okamura, co-founder of the Global eCommerce Leaders Forum, for a deep dive into the future of cross-border commerce and global retail expansion.
Drawing on more than two decades of experience spanning international logistics, eCommerce, supply chain management, and global retail growth, Matthew provides a practical and insightful perspective on how brands can successfully navigate today's increasingly complex global marketplace.
The conversation explores how supply chain disruption has evolved from a temporary challenge during the pandemic into a permanent strategic consideration for retailers. Matthew explains why agility, scenario planning, and operational flexibility have become essential capabilities for brands seeking sustainable growth in an environment shaped by tariffs, geopolitical uncertainty, changing regulations, and shifting consumer expectations.
A central theme of the discussion is profitability. Matthew reveals why virtually every conversation with retailers today centres around profitable growth rather than simply pursuing top-line revenue. He discusses how brands are optimizing inventory allocation, managing duties and tariffs, leveraging duty drawback programs, simplifying technology stacks, and improving international fulfilment strategies to protect margins while expanding globally.
Matthew shares why customers around the world continue to expect seamless, localized shopping experiences regardless of where a retailer is based. Whether shopping in Canada, Europe, the Middle East, or emerging markets, consumers increasingly demand domestic-like experiences that remove friction from cross-border transactions.
Throughout the episode, Matthew outlines the characteristics that distinguish the most successful global brands. Digital-first thinking, calculated risk-taking, strong brand differentiation, and customer-centric innovation consistently separate market leaders from competitors. He argues that retailers who continue investing and expanding during periods of uncertainty are often best positioned to capture future growth.
The episode concludes with a powerful call to action for retailers and brands considering international expansion: don't wait. As Matthew notes, consumers around the world are already discovering brands online. The question is no longer whether brands should go global—but how quickly they can do it profitably and effectively.