In this special episode of The Voice of Retail, recorded live at the CommerceNext Growth Show in New York City, host Michael LeBlanc catches up with Jim Okamura, Partner at McMillan Doolittle and Co-Founder of the Global E-commerce Leaders Forum. From retail innovation trends and unifying commerce strategies to Canada's department store shakeout and the culture of data adoption, Jim delivers sharp global insights and on-the-ground analysis of what's shaping the future of modern retail.
In this must-listen episode of The Voice of Retail, host Michael LeBlanc is joined by seasoned retail strategist Jim Okamura, Partner at McMillan Doolittle and Co-Founder of the Global E-commerce Leaders Forum (GELF). Recorded live at the CommerceNext show in New York City, the two Canadians delve deeply into the current and future state of retail, blending global expertise with practical insights from the ground up.
The conversation begins with Jim's background and a look at McMillan Doolittle's role in driving innovation across various retail formats. Known for their globally respected annual Retail Innovations report, Jim explains how international partners nominate the most forward-thinking concepts, regardless of whether they achieve commercial success. From trailblazing store formats, such as Printemps' architectural marvel in Manhattan, to localization strategies that shape international brand launches, Jim shares examples that reflect where retail is headed next.
The duo then shifts to a frank discussion about the collapse of Hudson's Bay and what it signals for the broader department store format. Comparing North American challenges with the success of Japanese models that utilize a leased brand approach, Jim highlights how changing consumer behaviour—especially in beauty and apparel—has fragmented traditional retail categories. He argues that the decline of department stores is less a retail apocalypse and more a natural part of the lifecycle of formats.
As the conversation moves to unified commerce and digital transformation, Jim emphasizes that success isn't just about tech—it's about culture. Companies that embrace a testing and analytics-driven mindset have a competitive edge. He also discusses the generational shift in expectations, including the normalization of paid same-hour delivery via platforms like DoorDash and Uber Eats.
The episode wraps with insights from GELF's work helping global brands expand across borders. Jim reveals how localization, unified commerce strategies, and innovative partnerships with distributors are fueling cross-border growth—even amid global trade uncertainty. With AI, logistics disruptions, and rising tariffs reshaping the terrain, Jim calls for nimble thinking and sharper execution from brands and their ecosystems.
This rich, wide-ranging discussion offers a panoramic view of retail's past, present, and future—making it essential listening for anyone navigating the changing commerce landscape.