The Voice of Retail

Kevin Graff, President Graff Retail and Andrew Siegwart, President Blue Mountain Village Association talk sales floor training for the COVID era and organizational transformation

Episode Summary

On this episode I welcome back to the podcast the one and only Kevin Graff, President of Graff Retail. For decades a key advisor, sales trainer and mentor to senior level retailers and their in-store teams, Kevin and I talk about optimizing the sales floor experience before and during the COVID crisis when all seems to have changed, but in fact the fundamentals are even more important to achieving sales success. Next another long-time friend and colleague Andrew Siegwart, President Blue Mountain Village Association is back to update us on the state of the retail tourism business, and share key lessons in transforming a customer driven organization through the pandemic and beyond with passion and a commitment to a learning and caring culture.

Episode Notes

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada, and with the support of Astound Commerce.

"Modern commerce is complex and leaders need to look beyond web and marketing tech to understand the complete customer experience. The Astound Commerce Maturity Assessment lets you self-evaluate the state of your business against modern commerce demands. Visit astoundcommerce.commaturity "

On this episode I welcome back to the podcast the one and only Kevin Graff, President of Graff Retail.   For decades a key advisor, sales trainer and mentor to senior level retailers and their in-store teams, Kevin and I talk about optimizing the sales floor experience before and during the COVID crisis when all seems to have changed, but in fact the fundamentals are even more important to achieving sales success.

Next another long-time friend and colleague Andrew Siegwart, President Blue Mountain Village Association is back to update us on the state of the retail tourism business, and share key lessons in transforming a customer driven organization through the pandemic and beyond with passion and a commitment to a learning and caring culture.

But first, lets check in with Kevin live from Oakville

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Thanks to Kevin and Andrew for being my guests and for Astound Commerce for their support of this episode.  If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform,  rate and review, and be sure and recommend to a friend or colleague in the retail industry.

I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn

Until next time, have a safe week!