The Voice of Retail

Live from New York Lockie Andrews, CIO and CDO for retailer UNTUCKit on moving fast and operating during the COVID-19 crisis, and Steve Buors, CEO of Reshift Media on COVID consumer social media trends and opportunities

Episode Summary

Live from New York at the epicentre of technology and the COVID crisis,  Lockie Andrews, CIO and Chief Digital Officer for retailer UNTUCKit is my special guest. We talk about the history of this fast growing apparel retailer, starting online then with a single store in Soho with now 85 locations in the U.S, Canada and the U.K.  Lockie describes operating during the COVID crisis and how as a venture backed, digitally native brand they moved early and are seeing sales success online.  Finally, she shares her three top tips or pillars on getting through the crisis and the months ahead. Next Steve Buors, CEO and Co-Founder of Reshift Media joins me and we delve into the latest COVID era consumer media and social media platform behaviours, and Steve parses the data to come up with solid, action strategies and tactics for both essential and non-essential retailers.

Episode Notes

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.

Live from New York at the epicentre of technology and the COVID crisis,  Lockie Andrews, CIO and Chief Digital Officer for retailer UNTUCKit is my special guest.   We talk about the history of this fast growing apparel retailer, starting online then with a single store in Soho with now 85 locations in the U.S, Canada and the U.K.  Lockie describes operating during the COVID crisis and how as a venture backed, digitally native brand they moved early and are seeing sales success online.  Finally, she shares her three top tips or pillars on getting through the crisis and the months ahead.

Next Steve Buors, CEO and Co-Founder of Reshift Media joins me and we delve into the latest COVID era consumer media and social media platform behaviours, and Steve parses the data to come up with solid, action strategies and tactics for both essential and non-essential retailers.

But first, let’s jump right into my conversation with Lockie Andrews from UNTUCKit

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Thanks to  Lockie and Steve  for being my guests on this episode.    Now let’s take a look the top retail stories with Retail This Week for the week of April 17, 2020.

That’s a wrap on this edition of The Voice of Retail.  If you liked this podcast you can subscribe on Apple iTunes or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail industry.

I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn

Until next time, have a safe week!