Recorded live in Vancouver on the RCC Retail West stage, Michael LeBlanc welcomes Mat Povse, President of Best Buy Canada for a deep dive into what’s driving Best Buy’s success today. Povse shares insights on store modernization, omnichannel strategy, Best Buy Express, retail media, AI, and supply-chain innovation. The conversation also explores leadership philosophy, people-first culture, and practical advice for retailers and partners navigating an increasingly complex retail landscape.
In this episode of The Voice of Retail, host Michael LeBlanc sits down with Mat Povse, President of Best Buy Canada, live on the stage in Vancouver at Retail Council of Canada's Retail West stage for a wide-ranging and candid conversation on leadership, innovation, omnichannel retail, and the future of consumer technology in Canada.
Povse begins by unpacking what is currently working at Best Buy Canada, pointing to strong financial momentum driven by a clear sense of purpose: understanding why the retailer exists and how it adds value in a crowded technology marketplace. He emphasizes that Best Buy is not simply a retailer, but a people-first organization built on adaptability, humility, and a culture that embraces constant change. That mindset has enabled the company to modernize approximately 85% of its Canadian store fleet, with plans to reach full modernization across all 320 locations—an achievement Povse notes is rare by global retail standards.
The conversation explores the evolving role of physical stores in an attention-scarce world. Povse explains how Best Buy balances frictionless transactions for efficiency-driven shoppers with high-touch, consultative experiences for customers overwhelmed by complex technology decisions. This dual mandate—serving both mass market and specialty retail needs—defines Best Buy’s in-store strategy and underpins its omnichannel ecosystem.
LeBlanc and Povse also examine post-pandemic tailwinds, including technology refresh cycles following the COVID “buy-forward” period. Povse outlines how innovation from major vendors, operating system upgrades, gaming launches, and AI-enabled devices are fueling renewed demand. He positions Best Buy as a critical platform for brands bringing new technology to market, reinforcing its role as both retailer and technology authority.
A significant portion of the discussion focuses on Best Buy Express, the partnership with Bell that rapidly expanded the retailer’s physical footprint by opening 167 stores in just five months. Povse describes the initiative as “fiercely successful,” highlighting how Express locations are driving both in-store traffic and incremental online sales in previously underserved markets.
The episode also dives into Best Buy’s early leadership in retail media and marketplace strategy. Povse frames Best Buy as a platform connecting first- and third-party sellers with consumers across stores, digital channels, and media assets—while stressing the importance of protecting the customer experience. He underscores that retail media must enhance relevance, not create friction.
Finally, Povse reflects on leadership philosophy, advocating for collaborative decision-making, discretionary effort, and values-driven culture. He closes with practical advice for retailers and vendors alike: build the right team, listen more than you speak, understand your business at both micro and macro levels, and lead with honesty and humility.