In this episode, meet Bobby Sahni, a veteran of multicultural marketing with over 20 years of experience. Bobby discusses his journey from corporate roles in banking and telecommunications to his current role as a leader at Ethnicity Matters, a Toronto-based multicultural marketing agency. He emphasizes the importance of understanding Canada's demographic shifts and integrating multicultural strategies into mainstream business practices.
In this episode, meet Bobby Sahni, a veteran of multicultural marketing with over 20 years of experience. Bobby discusses his journey from corporate roles in banking and telecommunications to his current role as a leader at Ethnicity Matters, a Toronto-based multicultural marketing agency. He emphasizes the importance of understanding Canada's demographic shifts and integrating multicultural strategies into mainstream business practices.
Bobby highlights that multiculturalism is now mainstream and should be central to growth strategies, and is the growth strategy in Canada. He also shares insights into the diverse needs of newcomers and the critical role of first impressions in retail marketing. Bobby is set to speak at the upcoming Retail Council of Canada's Retail Marketing Conference, and he will preview what he will be discussing on the main stage. he will cover data-driven strategies and share examples of successful multicultural marketing campaigns.
About Bobby
Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner at Ethnicity Matters – a multicultural marketing & advertising agency dedicated to helping companies drive new growth and sales by engaging North America’s fast growing, big spending ethnic and new immigrant communities. He is also Partner in Tulsea Sports Marketing, a US-based marketing consultancy focussed on the intersection of multicultural marketing and sports & entertainment.
Bobby has earned national and international recognition for his work and thought leadership in multicultural marketing. Bobby also loves teaching, having guest-lectured at many universities/colleges and regularly speaks at industry events and conferences across North America. Bobby has also been on a variety of advisory boards and committees including Hockey Canada, Imagine Canada, Seva Food Bank, Road Hockey to Conquer Cancer, Cricket to Conquer Cancer, Indo Canada Chamber of Commerce, Reel Asian Film Festival and Credit Valley Conservation Foundation. Bobby earned his MBA from the global Kellogg Schulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo.