The Voice of Retail

Meet Muhammad Mohamedy – General Manager of Healthy Planet

Episode Summary

In this episode, meet Muhammad Mohamedy, General Manager of Healthy Planet Canada, who shares with me the origin story and incredible trajectory of a retail company thriving in the health and wellness retail space, recently adding four new stores and ambitious growth and expansion plans.

Episode Notes

Welcome to The Voice of Retail podcast. I'm producer & host Michael LeBlanc, and this podcast is produced in conjunction with the Retail Council of Canada. 

In this episode, meet Muhammad Mohamedy, General Manager of Healthy Planet Canada, who shares with me the origin story and incredible trajectory of a retail company thriving in the health and wellness retail space, recently adding four new stores and ambitious growth and expansion plans.  We talk about the keys to success for retailers to experience this kind of growth, find their way to a differentiated assortment in a crowded category, and stay one step ahead of the marketplace and big-picture consumer trends. 

About Muhammad 

Muhammad began his journey in the company's warehouse during high school and worked his way up to the sales floor. After obtaining a BBA from York University and gaining experience in the financial service sector, he returned to Healthy Planet. With a goal of expanding to "100 stores in 10 years," Muhammad prioritizes investing in his team as a means to achieve success. Through his bottom-up approach over the past 17 years, Healthy Planet has experienced remarkable growth. From its humble beginnings as a small kiosk on the Danforth in Toronto, selling bulk foods and supplements, the company has evolved into one of Canada's fastest-growing health and wellness retail chains. Presently, it operates 33 physical stores and an online platform, serving customers nationwide.

 

About Michael 

Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   

Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. 

Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcastThe Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. 

Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. 

Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

Episode Transcription

Michael LeBlanc  00:04

Welcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host. This podcast is produced in conjunction with Retail Council of Canada. 

In this episode, meet Muhammad Mohamedy, the General Manager of Healthy Planet Canada shares with me the origin story and incredible trajectory of a retail company thriving in the health and wellness retail space, recently adding four new stores, and then ambitious growth and expansion plans. We talked about the keys to success for retailers to experience this kind of growth, find their way to differentiate the assortment in the crowded category and stay one step ahead of the marketplace and big picture consumer trends. Muhammad, welcome to The Voice of Retail podcast, how’re you doing this afternoon?

Muhammad Mohamedy  00:43

Good, how about you, thanks for having me today.

Michael LeBlanc  00:45

My pleasure. Listen, I have to tell you, I was in one of your stores literally this morning and I was shocked. I have to tell you, I was shocked.

Muhammad Mohamedy  00:54

Which store was it you visited today?

Michael LeBlanc  00:58

I visited my local store is at Dixie, Dundas in Mississauga and, you know, my experience of the store was great people, a little crowded, little tight. I walked in, I'm like, what the heck happened here, it's a huge store now. So not only are you opening new stores, but you're expanding, right? 

Michael LeBlanc  01:16

Listen, it was great. I, it had exactly what I was looking for, but we've kind of got ahead of ourselves. I want to get back to this while you're renovating stores and opening stores. Let's talk about you. So who are you and what do you do for a living?

Muhammad Mohamedy  01:16

Yeah. So, Dixie and Dundas was our fourth location. So, I believe we started about 11 years ago now, this April actually was the eleventh year. So, this year, we decided to expand that store. So, we actually made the store three times bigger. So, we're still under construction. So, you probably noticed that the old part now we have to rejig that, but-

Muhammad Mohamedy  01:53

As you know my name. I've been working with Healthy Planet for the last 18 years. I started at Healthy Planet as a stock boy. We had a bulk store in Scarborough, on Ellesmere and Victoria Park. That was our first location. In high school, I needed a job, and they hired me, and I was working Friday, Saturday and I never thought that, that would be my career at that point. Then I went to New York for business and then while at while I was there, Asif, the owner of the band, his name is Asif Dadabhoy. He asked me, hey, what do you want to come work for me? I'm going to be expanding stores. I'm like, well, how many stores you gonna open, like ah few more like, you know, just come work for me and see what happens. So, we started at that time, we started two new locations, one in Markham and one in North York. And then from there, he just start signing more and got more and more that time we had in that office like three people and now we have a lot of people.

Michael LeBlanc  02:53

It's a great origin story for you. Let's talk about the origin story for the business. So I know of it as kind of starting out and, and I think it was a Danforth in Toronto but tell me the origin story and then, and then we can talk more about Healthy Planet and what it is, but how did it all get started and, and who are the founders and what do you do, what's, what's the store all about for those that haven't had the chance to experience it?

Muhammad Mohamedy  03:18

On Danforth, there was a mall back in the days and we used to have a kiosk there. We used to sell bulk food there like bulk candies, bulk nuts and seeds and that's probably about 27, 28 years ago now. Asif, his dad started that and then later that, that closed down and he moved to that park it mall, and there too, he there was a couple of different sizes of bulk stores. Then in 1998, when where we started Healthy Planet and Asif graduated at that time from Western University. He needed a career. So he's that like, hey, we could, we could, we started this bigger location. So, Asif had this health and wellness in mind at that time and this industry was still very low.

Muhammad Mohamedy  03:25

There were barely any stores in Toronto at that time. That's according to him. So, he started getting some supplements, maybe some natural food. We had a big tea selection. So, he started getting a lot of teas and then from there, we just add, added more and more bulk became less and less priority at that time and as health and wellness grew. Our product selection grew and one of the big things with us at that time was we used to carry a lot of small brands that big, big box stores wouldn't carry. So, I still remember those brands that we've carried now and the were billion dollar brands at that time that owner would come in and like he will sample our products and we would just put it in our store and see what happens.

Michael LeBlanc  04:16

Yeah, so I mean, it's a great origin story. Now for those who are not familiar with the current modern version of Healthy Planet. Imagine if I was standing in the center of the store, describe your assortment, and what, what kind of makes you different and where you position yourself. So, stand out in the market and- 

Muhammad Mohamedy  05:13

So, depending on store that you go to, we have a couple of different formats of our stores right now and we are changing a little bit, but we're probably going to have two or three different formats of stores. So, our biggest thing is health and wellness and that's something that's not gonna get old. There are more and more people that want to live a healthy lifestyle now. So, what we have done in our newer model, the one that you visited today, in a couple of months, it's going to look a little bit different. So, we're trying to focus on three or four different segments in the market there. So, one thing that we recently launched is called Healthy Planet Kitchen, it's only in one location and Dixie and Dundas will probably have that in three months. 

Muhammad Mohamedy  05:50

So, we want to have a small footprint and where people could come and grab healthy, a grab and go or a healthy face food, I like to call it, they could come and get healthy food as they are on the road. Like one of the biggest challenges I had, I used to be on the road a lot and I couldn't find anywhere, healthy food unless, you know, pack it up and I'm not a very big packing like even when I was in high school or school I didn't really, I didn't really take lunch to school.

Michael LeBlanc  06:18

Now when you, now when you're talking about that, are you talking pre prepared fresh or like what category are you, are you talking about, it's not, it's not shelf stable, right, you're talking about [inaudible]

Muhammad Mohamedy  06:27

It will be both. So we'll have some stuff, they'll be cold cuts, where you can just take that home, things that you could order, so we'll have sandwiches, soups, smoothies we'll have, we'll have some drinks like kombucha or some sugar, sugar free lattes, things like that and then we'll also have, grab, grab and go in the fridge where you could take things for your family.

Michael LeBlanc  06:57

Right, but the, so the through line, if I'm understanding so to speak, is, is that there are healthy choices for folks, right? You mentioned smoothies and kombucha and even the sandwiches, right, they'd all be, they'd all be for folks who are a little more focused because it's not like there's a shortage of places to grab and go.

Muhammad Mohamedy  07:15

First of all, so, elden greens. Second thing would be, we're watching out in terms of the calories. So, salt content. So yes, there's a lot of places available where they sell certain things, but it'll be a one stop where you could find, as you come into our store or you know, if you're in that area, or if you work on there, you could grab a quick lunch or dinner, that's going to be, you don't have to worry about calorie counting with our food.

Michael LeBlanc  07:42

Now in the store, proper, as I experienced it, I went in for some fresh, not fresh, but nicely bottled cranberry juice and, and cherry juice, dark cherry juice, but when I look around the store, I see a mix of things I see vitamins and supplements, but I also see other things. So, give us a sense of what your big categories are and where you, where you play.

Muhammad Mohamedy  08:06

One of our big categories is supplements. So that's something that we started out with, what, 25 years ago now, we have probably one of the, one of the biggest selection of all the herbs and vitamins supplements that we carry. We also carry a little bit of sports products too. So, one of the big focuses, you know, you probably know that this at Dixie and Dundas, we have a big footprint for food. So, 60% of our store now is all food so either dry product, yeah, the dry products that we have there, then we have frozen items, we also carry, in that particular store, we're also going to be carrying organic produce, we're gonna have a huge deli department there too.

Muhammad Mohamedy  08:07

And then we have all, a lot of frozen entrees, which is all organic, natural also think like keto friendly meals and things like that. We carry a huge selection of vegan food, which you could find in a lot of different places, but we tend to bring brands, which a lot of big stores cannot carry because those brands are not big enough yet or they don't have enough supply chain yet to be able to carry in like bigger footprint. So, we tend to bring brands which are growing, little mom and pop and they start with us and then they grow. So naturally our main target there is you know. 

Michael LeBlanc  09:22

Okay. 

Muhammad Mohamedy  09:24

Have cruelty free products. We like to carry a lot of vegan products and I've noticed that in past four or five years, a lot of product brands that we were dominating for a longest time now they're also going into big box stores too and then, so we have, you know, that category is also a big target for us. Like one of the things like sun-care products that like this zinc oxide based product they all started from health food stores with and then they go to mainstream.

Michael LeBlanc  09:53

Right now I want to, I want to follow up on that thread that you're bringing up here. I know a lot of products get their start with you, and then they wind up at basically your competition. So, how do you think about that, is it, is that just a constant cycle? You find the new fresh product and then you know, your, your customers expect that from you and then but the you know, some of these categories are pretty crowded, right like supplements, there's supplements at HAR Pharma and other things. How do you how do you think about that when you're choosing your merchandise partners, your vendor partners and growing them together with you, as opposed to like, basically making the business for them and having them go, just go to your competitors. That's hard right.

Muhammad Mohamedy  10:36

No, the evolution of any brands, because brands have targets, they want to hit a certain milestone. Some brands have targets they want to sell. So, in order for them to grow, they need to go to the mainstream stores, and I've seen that with a lot of products, and it's normal. So, for us the product in any category it doesn't remain constant. That's all constantly changing and that's the reality of our industry and that's the beauty of our industry, where we're constantly bringing new, innovative products, which will become mainstream eventually and which is good, because, you know, I mainstream targets more people and the more healthier people we have in the world, the better it is for us.

Muhammad Mohamedy  11:15

So any major bands that you see in the mainstream right now, it all came from health food industry and we have a lot of new brands are coming in new categories that are coming and then never existed before. We were, I remember 10 years ago, we were the only people that used to carry, or, a gluten free product in our industry. Now you see them in every mainstream market.

Michael LeBlanc  11:36

Yes. Yeah. 

Muhammad Mohamedy  11:37

So, I don't really consider it as an issue. As long as you are innovative. You have people that are looking for quality ingredient products and things are constantly changing and now we're getting a lot of products from Europe and Asia. So, there's the categories are constantly growing. I'll just give you an example in supplements 10 years ago, nobody knew about collagen or mushrooms. Now there's so many studies are happening on mushrooms and mushrooms is a huge category. You can even see mushroom drinks now, which never existed before.

Michael LeBlanc  12:07

Could you, would you agree that the category is mushrooming?

Muhammad Mohamedy  12:13

Yeah, probably is mushrooming, so like kombucha I remember first time I tried Kombucha, I thought it was disgusting, but now you see Kombucha everywhere, it's actually in this category, right?

Michael LeBlanc  12:24

Do you still think it's disgusting, or are you just happy that it’s doing okay?

Muhammad Mohamedy  12:27

That original kombucha had no flavor, it was difficult to drink.

Michael LeBlanc  12:30

Yeah, yeah.

Muhammad Mohamedy  12:33

Sometimes some of these products you have to build a tolerance or a taste but to it. Like I remember fish oil. Nobody wanted to try and drink fish, now everybody drinks fish oil. Fish oil is the biggest category. In terms of supplement category.

Michael LeBlanc  12:46

I didn't. I didn't know that. Now, now follow up question for you, because I was actually in and connected to the supplement business myself. I was CMO for a company called Herbal Magic for a while which was weight loss, but we had healthy supplements. So I went to a couple of big conferences in Vegas, the big supplement shows is that how you find your new vendors, I was just at the SIAL Food Show last week, for example, in Toronto, and lots of innovation happening is, you know, how do you discover these new vendors and I guess it's a mix of them discovering you, but you must pound the pavement, so to speak.

Muhammad Mohamedy  13:20

Yeah, so we travel to a lot of different shows. We were just in Anaheim in March for a big, the probably the biggest health food show that happens and we have our category managers, they're, they're constantly meeting new vendors, new category leaders and we're constantly looking online. We have a big team in terms of like different category managers that are, are traveling and they're trying to find things, but one of the things in Canada we get products a little bit later because we have label laws, label laws, which is impacts the supplements or need NPN numbers. So, a lot of things that you will see. Like when you go to US, you might see things will start two year two or three years ahead of us and I remember when we had big kombucha, the kombucha market was growing and US we barely had anything, but we have not so many of them.

Michael LeBlanc  14:17

I guess the advantages and I've been in a not dissimilar place, is that you can watch and see what successful in the US market and then kind of cherry pick a little bit from, you know, a couple of years of their experience, right, I mean, I think your category managers probably agree that they keep an eye on they get a bit of a, it's a disadvantage and an advantage right, the Canadian rules because you do get to see what, what the market likes, kind of early on, right?

Muhammad Mohamedy  14:40

Yeah, like you said there's a disadvantage and advantage, sometimes certain ingredients or certain products in Canada, they never sell and but yeah, other times they do. One of the big challenges that we face in that segment is that there's a big consumer demand and those products are not available. So, then people start ordering and online from US or they start, you know, different options available for them. Yeah, but we just hope to get things a little bit faster that's all.

Michael LeBlanc  15:11

Well, what brought us here today, what got my attention and what got me to meet you, which is fantastic, is a announcing four new stores. So, listen, you're not the only retailer opening stores, but it's not a terribly long list. You're expanding tell me what's, what's working for you, and you've got e-commerce, I believe as well. What's working for you what gives you the confidence that opening physical stores today is the best move?

Muhammad Mohamedy  15:37

As a team, we were really confident that opening physical location is the best for us because we stand for health and wellness and when people have issues, they, they typically, they go retail store still, yeah, they look at it online, but they still want to go talk to somebody. So, which is still our top priority and we also believe that, you know, having customer service or talking to customers, or as they come in with their issues is a really important part of our health and wellness and our growth strategy has been on that, that you know how we could help people and our customer base is very loyal and they really trust us with a lot of products that we carry and we have a personal relationship in every store with our customers, our managers, our nutritionists, our sales associate that are working and I remember when I worked at the store, we used to build a one on one connection with most of our customers, because most of our customers used to come at least once a month and talk to us about it and some our customers come every week. Now we have everyday products, so they're coming more and more. So, providing people with a space where they feel comfortable sharing their experience and where they could talk about their day to day issues. This is important part of our business.

Michael LeBlanc  16:53

Now a couple of questions, couple follow up questions. So as you think about stores, there's a great conversation going on about a very, you know, a more sophisticated understanding of what and how stores integrate with things like online that it's kind of a one plus one equals three, they don't, they don't compete with each other but there has been some retailers who have now started assigning costs or marketing costs, so to speak to the store because they realize the store helps them grow their share in the community, whether it's online, or whether it's in the physical store, has that been your experience that when you go into a new community, you, you grow together with all your channels, or with both ways you think about, what's, what's been your experience?

Michael LeBlanc  17:35

Yeah. Now when, if we were talking to your marketing department, would they say that part of the reason or benefit of opening physical stores is new customer growth, in other words that attracts new customers, and therefore it's a good customer acquisition tool, would they, would they see it through that lens?

Muhammad Mohamedy  17:35

We focus on both online as we've been doing. We had our online store for now 12 years, and it's a big focus for us, but at the same time, we don't neglect stores at all, we are constantly opening new stores and they feel that they could, there's a space for both. I was talking to one of our marketing agency's the other day, and they were telling me that in North America today most people still shop at the retail level, they were saying something like 90% still shop at retail stores and we saw that in COVID, too, that the store, stores were busy people were still coming out to the stores, even though we had a limit of 10, 15 customers any given time, or 20, depending on the store, our stores were still packed and after COVID ended, we still continued to see the same growth on that space. So I think in terms of retail, there's still going to be space for it and there's not a lot of our size of retail stores available.

Muhammad Mohamedy  19:00

Yes, no. So, when we go into a new area, we have to market ourselves. We have to let people know who we are. So, we opened our stores in Ottawa. So we had a little small customer base, but as opening more stores, it definitely helped our online growth too, but at the same time, it helped our physical brand awareness and also our, we had customers that were that, we get calls every day like can you open this in market, can you open that in market and I'm like, you know, we can't open everywhere at the same time, but we'll slowly get there but at the same time-

Michael LeBlanc  19:34

But thanks for asking. 

Muhammad Mohamedy  19:35

Yeah, thanks. So, we got people calling all the time that you know, from different, even different provinces than they would like us to be there because the, the product selection that we have the category that we especially now with organic groceries, that we're adding more and more to it. People feel that you know they're more connected to us than ever. So, as we go into new areas, they see our customer service is just great. You go to our store, do you feel that, you know, you get good customer service there?

Michael LeBlanc  20:03

Yeah, I mean today, I mean, people, your people are great. I mean, I, you know, I was a little like dumbfounded because I walked in the store, I must have looked like I walked in the wrong store because the wall was gone and there's a couple of gentlemen unloading pallets and they took me right to where I was looking, it was great. Now, now, that brings up an interesting question. So I talk to a lot of retailers and one of the things they tell me is the challenge is finding and keeping great people now, it's clearly very important to you to have the right people, it sounds like you do a lot of training, what's your secret sauce, what's, what's your secret sauce, what's working for you in terms of finding people and you're opening four stores, you're gonna need a lot of people, so what's working?

Muhammad Mohamedy  20:03

One thing is our team is super strong. We had, we have teams that have been working for a long time. So, we have some managers, area managers, that have been with us for last 15, 16 years. So having the right team is one of our big success strategy. We do have a team that's constantly training, we, like any other retailer, we have same issues in terms of finding people, but when we find people, we like to keep them and we have a growth plan with each one of them that I know how we want our store associates to grow into the manager or leadership roles, eventually, so it's a career for them, and we pay well and they, some people stick around, some people don't but we're hoping that as we grow more and more people, like training and development is something that we really focus on and this is the one area that we're putting more investment in terms of how we could, you know, provide more knowledge which eventually trickles down to better customer service, better customer experience, that's all it comes down to where when you leave our store, we want to be confident that you, you would come back again.

Michael LeBlanc  22:02

I was gonna say, is it, has it been your experience that the kind of people that you hire that stick around and, and are successful are leading the same kind of let's call it healthy lifestyle, like they're, they're, they're really passionate about the product or do they grow to be passionate about the product and just see a great opportunity to work for a great retailer?

Muhammad Mohamedy  22:19

I think it's a mix of both. So a lot of time people that just needed a job and they, we would hire them and they would, as we provide a lot of training, that kind of that leads into product knowledge, I would say that that impacts them, but we have bits of both, we have people that are super passionate, and they're into like, either supplements or grocery or both and slowly grow into a store or people that start fresh and had no clue about any of the products that we carry but they slowly growing into it.

Michael LeBlanc  22:55

Right.

Muhammad Mohamedy  22:56

Because they see the coworkers they see their associates, peer associates in terms of how, what they're doing. So normally, if they if they stick around long enough, they will grow with our company.

Michael LeBlanc  23:08

Let's talk, last question for you. Lots of retailers listening to this podcast, what's your, you've been in this game a long time, you're, you guys are successful. You're, you're really nimble and innovative. What's your advice, and I frame this in, I frame this in two starts and one stop, your advice, these things they should start doing and maybe one thing they should stop that used to work or you see people doing and it just isn't going to work what's, what's advice?

Muhammad Mohamedy  23:34

One big advice that I could give them is be flexible. As you see change, don't resist the change. Our team believes, you know, you need to be dynamic all the time and, like COVID is a very good example where COVID hit and our stores were still open. We had to we had to be innovative. We had to find ways to, find ways to you know, keep people safe. At the same time, big challenge was adjusting at that time, and we couldn't find products. So, we had to find alternative ways to get products in.

Michael LeBlanc  24:11

Is that, is that better now? Most, most retailers say it's simmered down, but I know there's some hotspots in your categories, right? Is it, is it better or what do you guys-

Muhammad Mohamedy  24:17

I would say depending on the brand to brand or vendor to vendor, things have got a lot better. Even the companies that we're buying from, they will learn. So, they start forecasting better. They're like, you know what things are going to take longer. So, we need to invest extra time in terms of lead times or in terms of costing part of it. So, they've, they've, they've also learned how to adapt, and they it's been what three years now. They invested in new tools; we invested in new tools. 

Michael LeBlanc  24:17

Yeah. 

Muhammad Mohamedy  24:49

Yeah. Especially the first year were super crazy. Demand was high. Like I remember we had to shut down our website because I couldn't keep up with the demand. So, we had to limit the amount of orders we could take per day and there were many websites like that.

Michael LeBlanc  25:04

Crazy days, right. They were crazy days, right. They were there. 

Muhammad Mohamedy  25:07

And nobody wanted to work at that time. 

Michael LeBlanc  25:09

So what, what, what do you see, listen man, it was, it's, I'm glad it's in the rearview mirror, mostly, right. We, I think we learned a lot, but, you know, I'm just kind of done learning about that kind of stuff. What would you say is something retailers should stop doing that you see commonly, and you say, listen, if you're doing this today, it's not working anymore. I don't know what it could be, but what do you think, what do you what common mistake or misstep or something doesn't work anymore?

Muhammad Mohamedy  25:37

A common mistake, I feel like the companies that focus on only online and, or they're trying to move more, more and more business online, I feel that's not the smartest strategy when it comes to, if you're a retail brand, and you need to kind of grow both brands together and you need to find strategies, which will help because you still, even if you have online store people want to do in store pickup or reserve inventory. I still go to a lot of stores by doing majority of my shopping still in store like I look, I look online from the pricing point of view or stock availability point of view, but I still go to retail and have your core products available. I feel like companies are tightening their product selection. So and then they're like we'll buy online, go online. So have, your core business should be still available everywhere. All markets.

Michael LeBlanc  26:31

Well, Muhammad, this has been great. It's been great to learn about the business and I have I experienced it firsthand, but now I get to learn about the background of the business and your story, which both are fantastic. Listen, congratulations to you and the team on growth and the success are you, how do people get in touch with you, are you a LinkedIn kind of person, maybe they got a product they want to show you maybe, they just want to connect and learn from you. Are you a LinkedIn person or how do they in touch?

Muhammad Mohamedy  26:54

They could connect through LinkedIn, or they could call our head office. I'm here most of the time or if they're, they're looking to list a product, we have a page on our website for a new product. A lot of our community events that we do, they contact us all the time. So, if anybody attends community events and things like that, we, we partner with a lot of different like, so one of the big thing for us is that you know, focusing on our communities locally, so we sponsor a lot of like basketball, baseball teams or major events that happen. So, our stores are connected to our community and that's been our, that's been our target from day one and as we go into new markets, we try to focus on. COVID was difficult, but we're slowly getting back to that now.

Michael LeBlanc  27:42

Well, listen, Muhmammad, thanks for taking time to talk to me. Yeah, and you're no doubt super, super busy and it's been a real treat to talk to you on the podcast. So, thanks for making the time and like I said, I wish you continued success.

Muhammad Mohamedy  27:54

I really appreciate your time and talking to us today and I hope when we open the new location you would like it, I'd like to give you a tour there. Let me open that new Dixie and Dundas location.

Michael LeBlanc  28:06

It’s a date. Let's do it. Love it.

Muhammad Mohamedy  28:08

Thank you, thanks for your time.

Michael LeBlanc  28:08

I love it. 

Thanks for tuning into this episode of The Voice of Retail. If you haven't already, be sure to follow on your favorite podcast platform so new episodes will land automatically each week and be sure to check out my other retail industry media properties Remarkable Retail podcast with Steve Dennis, and the Global E-commerce Leaders podcast. Last but not least, if you're into barbecue, check out my YouTube barbecue show Last Request Barbecue with new episodes each and every week. 

I'm your host Michael LeBlanc, consumer growth consultant, president of ME LeBlanc & Company Inc, Maven Media and keynote speaker. If you're looking for more content or want to chat, follow me on LinkedIn or visit my website at meleblanc.co. 

Safe travels everyone.

SUMMARY KEYWORDS

store, products, people, supplements, category, retailers, brands, talk, grow, retail, opening, find, podcast, online, healthy, market, customers, growth, started, origin story