Canadian retailer Joydrop was just named 2022 Independent Retail Ambassador of the Year by Retail Council of Canada. Shashi Behl, Joydrop's CEO and founder, is my special guest for this episode.
Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.
Canadian retailer Joydrop was just named 2022 Independent Retail Ambassador of the Year by Retail Council of Canada. Shashi Behl, Joydrop's CEO and founder, is my special guest for this episode.
As an entrepreneur with a passion for jewelry, sharing creator stories and advocating for women in business, Shashi has a history of partnering with other women leaders in business.
When Shashi opened Joydrop, a retailer that sells unique jewelry and accessories, Shashi infused her new business with the ethos that it be a platform for female designers – local, national, and international – to showcase their designs and tell their stories.
Thanks for tuning into this special episode of The Voice of Retail. If you haven’t already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast. Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!
I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co! Have a safe week everyone!
About Shashi
The Joydrop journey begins with one woman’s quest to share other women’s stories. Shashi Behl has always adored jewelry, but was also fascinated by the creators behind the scenes. She is inspired by the passion that goes into every piece - pieces which are part of a much bigger, beautiful puzzle.
For Shashi, life and business are about simple pleasures. Good margaritas. Really good friends. An epic mountain hike when the clouds are just right. Lime popsicles. Her husbands’ belly laugh. Her son's deadpan humour. And a gift that makes a friend gush. It’s that easy. They are simple things that mean everything.
A passionate entrepreneur and strong advocate for women in business, Shashi has founded and partnered with various women lead businesses before opening the doors of Joydrop.
When she’s not sourcing the world for the best products and stories, Shashi enjoys travelling with her family, road biking, practicing yoga, reading and hearing about other peoples’ stories.
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in 2022.
Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.
Michael LeBlanc 00:05
Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.
Canadian retailer, Joydrop, was just named 2022 Independent Retail Ambassador of the Year by Retail Council of Canada. Shashi Behl, Joydrop's CEO and founder, is my special guest for this episode.
As an entrepreneur with a passion for jewelry, sharing creator stories and advocating for women in business, Shashi has a history of partnering with other women leaders in business.
When Shashi opened Joydrop, a retailer that sells unique jewelry and accessories, she infused her new business with the ethos that it would be a platform for female designers - local, national, and international - to showcase their designs and tell their stories. Let's listen in now. Shashi, welcome to The Voice of Retail podcast. How are you doing this afternoon?
Shashi Behl 00:52
I'm doing very well. Thank you for having, having me join you, Michael.
Michael LeBlanc 00:56
Well, first and foremost, congratulations on becoming RCCs Independent Retail Ambassador of the Year 2022. That's amazing.
Shashi Behl 01:06
Thank you. Yeah, we were pretty exciting. And it was a, it was a lovely phone call to receive, I'm not going to lie.
Michael LeBlanc 01:12
Oh, fantastic, fantastic. Well, the next phone call is all the, you know, responsibilities that come with wearing the crown of course so.
Shashi Behl 01:20
Oh right.
Michael LeBlanc 01:21
That'll be, that’ll be the call after in store conference, I’m kidding. No that's fantastic news. So, I wanted to jump on the microphone with you and, and, and learn about you and learn about your business. And now let's start with the easy stuff. Where am I finding you today?
Shashi Behl 01:36
Thank you. Well, we are Joydrop is based in Calgary, Alberta. So, that is where I am today. Excitedly looking forward to the season next season of hockey, it should be good.
Michael LeBlanc 01:49
Right on, right on what, what goes on I mean the way hockey’s stretching out we could be talking about this till August.
Shashi Behl 01:54
We could you know, but just even from a retail front, honestly, all joking aside, having Calgary and Edmonton in, in the playoffs, or round two, really good for all businesses.
Michael LeBlanc 02:06
We know you're in Calgary, but other than that, tell us a little bit about yourself your personal professional journey. And what brought you to, to Joydrop talk all about that.
Shashi Behl 02:16
Sure. Yeah, well, how much time do you have? Joydrop is actually my fourth retail banner. I, it came out of my last one, which was Twisted Goods. And we had built that to 10 stores. But just towards the end of my time at Twisted Goods, I realized, you know, we just didn't we weren't we started putting in some Canadian jewelry into the store. And it really was a question came down to numbers. The, the jewelry that we had was taking up about 5% of our square footage. And it was actually 20-23% of our sales. So, you go okay, there's something there. That's definitely a, a niche that's not being captured in, in Alberta. So, we sort of, we expanded on that.
Michael LeBlanc 02:58
Interesting now, now tell me about the, the concept of Twisted Goods. So, what was the other 95% of the assortment?
Shashi Behl 03:05
It was a gift store. So Twisted Goods, it still exists. So yeah, I ended up selling that about eight years ago. And that is a very eclectic gift store, gift stores in, we’re also mall based. I definitely have a model and Joydrops sort of follows in on that same we. We are in Western Canada. So winter is eight months of the year. We’re very aware of that. And that makes that, places us in mall spaces for sure.
Michael LeBlanc 03:30
Yeah, right. And, and did you always want to be an entrepreneur? Did, did retail come to you naturally? Like talk about a little bit about your background? Were you, were you, were you merchandising the sandbox when you're growing up? Like, like, how, how.
Shashi Behl 03:41
How did that work? You know, I remember my parents tell me that even when I was a kid, I would be like, I want to be an Importer/Exporter. I had no idea what that meant.
Michael LeBlanc 03:53
Who says that as a kid? I want to be an Importer/Exporter. Come on where did you get that from?
Shashi Behl 03:57
I have no idea. But you know, we, we came, you know, we I grew up in small town Saskatchewan. And my dad was a teacher and also had a side business, he sold educational supplies, mail order educational supplies all over Canada. So, we ended up, you know, helping out in that. And I was always the one when we were doing catalogs, trying to okay, we can be more efficient at this, let's pull out the table and, and put the stapler here. And, and then I got to a point my dad would pay us by the catalog, ten cents a catalog that we had, you know, all packed up and put it in an envelope. So, I got my sister and brother into this and I paid them eight cents a catalog. And that was my.
Michael LeBlanc 04:37
Wait a minute, [inaudible] you were [inaudible] wait, wait, wait, wait, your arbitraging your family on the catalog that's, that's amazing.
Shashi Behl 04:44
One hundred percent. So, I would say I don't know if it's retail as much as its business. But what I love about retail, is I don't know any other industry that actually has encompasses apps just every pillar of business and you have to be so good at it. You, you just can't let one of those pillars come down. So that's what I really love about it.
Michael LeBlanc 05:05
You know, I, I, I just did an interview with Andrew Willis from the Globe and Mail. He's written a book called Unprecedented, talking to CEOs about the COVID-era. And at the end, I asked him, you know, is this changed the way you report on business, get, you know, getting to know, the, the CEOs. And he said, you know, like, like, I have a greater appreciation for how many things need to happen or go right to get a simple product on a shelf. Right? I think that's what you're reflecting, right? Retail just encompasses so many moving parts all at the same time.
Shashi Behl 05:32
It absolutely does. You know, it isn't just branding. It isn't just logistics, it isn't just sales, it isn't just marketing. It is all of them at the right time flowing together. And then hoping to get into the hands of the client that just loves it.
Michael LeBlanc 05:46
Yeah, and then, and then creating that, that wonderful momentum or, or changing the direction of the momentum, whatever, whichever. Whichever comes first. Talk about Joydrop, what’s the concept, scope, and scale, what makes you remarkable? Talk all about Joydrop.
Shashi Behl 06:01
Okay, well, what makes us remarkable. What makes us remarkable is we have a very good team. But that goes without saying. Joydrop is a jewelry store for women, it's run by women, made for women to shop. We have four locations plus, plus our digital, digital platform. Which also, a little embarrassed to say that didn't become, that didn't become as robust as it is had COVID not hit. So, we definitely had our work cut out for us.
We have locations in Calgary and Red Deer. And what we do is we, I really describe it, it’s a jewelry store for sure we sell jewelry. But I describe it as a platform for women to tell their stories. We look all over for up-and-coming female designers. And then we display them all over the store, obviously, but we make sure that their story is shared on the why, what you know what drives them. And each designer has their own little separate areas. And what we find is that, that really has really resonated with our customers. And, you know, to sell you a necklace doesn't excite me at all, but to see you leave with a necklace for whoever you're coming in to buy it for, knowing that there was a story behind it, and you're excited to tell that story to your loved one. That is the exciting part of what we do. And that's our big culture part. So, when I say our team, our team 100% backs us up, and they look for and then it empowers them to go out and look for different designers and, and bring them forward. [Inaudible]. Yeah.
Michael LeBlanc 07:31
That’s interesting. So, so, if I was standing in your store, it's not merchandised by category, it's not the rings are here, the, the bracelets are here. It's, it’s merchandise by creator by maker.
Shashi Behl 07:42
No, it 100%, yeah. By, by the designer. And then we also have our own, we have a few internal lines as well, that as we have progressed through our journey, we've started you know, our core collections. But for the most part, I would say 70% of our, our merchandise is designer.
Michael LeBlanc 08:00
And, and how much work is it? I guess it's a two-part question. Because how much work was it? And how much work? Was it during the COVID-era? And how much work is it on an ongoing basis to find these, you know, these creators? I mean, [inaudible] do you go to shows or do you just scan the news? Like how do you, how do you seek out the right fit for designers?
Shashi Behl 08:19
Yeah, you know, I think to some degree that like that's the part I love, the curation of the product. And so that still sits with me for the most part on what the final decisions are and what we put in. But yeah, you said, we there's shows, as you know, in our industry, there's, there's, some great shows all over the world. We try and hit some of the little more gift shows and jewelry. There’s specific jewelry shows, we try to hit a little bit more of the obscure ones as well. Oh, you know, go to Austin, which isn't a bad thing, you know, and just to get a little bit more eclectic. And so that's one avenue. The other avenue, like you said, is yeah, voracious readers and, and seeing what's coming up on trends. And if someone has, you know, maybe hit, hit a style editor's eye, because they're also trying to look for what's up and coming.
Michael LeBlanc 09:08
Sure, sure.
Shashi Behl 09:09
We'll go out and, and try and approach them that way. And then like I said, it's our team, it's and it's word of mouth. And now we're in a place to which is lovely place to be with the four stores, we've got a little bit of traction, that people now come to us as well and ask us to take a look at their designs. So that's good and bad, because I hate saying no.
Michael LeBlanc 09:29
Yeah.
Shashi Behl 09:30
It’s, yeah know, but.
Michael LeBlanc 09:31
Now is there, just a last detail from a merchandising perspective. Is there a price point, a magic price point for you? What's your span of, of a good better best in, in the store?
Shashi Behl 09:39
Yeah, for sure. Our sweet spot is that 125 to 199 dollars. That’s, that we do have different price buckets, but that's definitely our sweet spot.
Michael LeBlanc 09:49
All right. Interesting. Well, thanks for sharing. All right, so once again, you’re, you’re RCCs 2022 Independent Retail Ambassador of the year, how did you get the call? What was that like getting the call? Did you, did you know it was coming and, and just talk about what you think it might mean to the business and, and for your, for your accomplishments and your career.
Shashi Behl 10:08
Well, I had no idea it was coming. So, Michelle from RCC called. And you know, the funny thing is, is that I was in a meeting and the call came, then another call right away, and then another call. Wow, what is this something, somebody really wants to get a hold of me. And you know after the meeting, I called and she goes, well, I just wanted to tell you, oh my gosh, this was so I'm, you know, I'm not gonna lie. I, I had a little shriek for sure. And the big thing is what does, what does it mean? It means a big party for our team, a very big party for our team. We're actually planning that for mid-June, because, well, us like everyone else has not gone out for the last two and a half years. And there does not seem like a better reason to have a celebration. So, we're going all out and celebrating our team.
Michael LeBlanc 10:53
Oh, fantastic. Let's, let’s start with the role of community in you in your business. You've talked about designers and, and featuring designers, but I think you also have community both within your store and, and outward facing. Talk about the role of community in, in, you know, building a community who will shop for you online, which is also important, but again, how you build your community outward facing?
Shashi Behl 11:16
Yeah, I, I, I think I know what you mean, when, you know, we community have. Sorry, I'm gonna go back, I'm saying that this is my fourth banner. And that doesn't happen in isolation. Nothing happens in isolation. And, and I'm very aware of that, that it's been, it's been a journey of a lot of people along the way, holding their hand out and saying, try this, try this, try this. So, you know, personally, I belong to a couple of business groups like EO. And that has been absolutely vital in my growth as a business person.
And then, and then there's the community with our team and our designers. And then there's a community with our, our need to also give back. So, we are we do all have, it's all women led designs, which is very important. So, what we also do is we work with making changes, and we ensure that you know, any jewelry that we are no longer, instead of putting it on sale, we donate it to making changes. So, and that is for women who have new women to Canada, that are going out for interviews, so they just have something to make them feel good because we all you know. So, I guess that there's I feel like there's three prongs to community it's is one of the more vital pieces for us. And then the other thing just by virtue of what we do in jewelry, we are able to create concepts and collaborations with our community. And for the for the goal of fundraising. So, our last one was just with Director and it was Director is a nonprofit that works with the Y and they help women get board ready basically, because as we all know that we get we need more women on boards and, and so it's bringing those skill sets skill set to a whole different gender, I guess.
Michael LeBlanc 13:02
Let's talk about social media. So, you know, I talk to retailers and, and social media very important. It's a bit of a double-edged sword of course, and, and in some ways, how much more money to give to the platforms versus how much perhaps to invest in expertise within your own team to master the platform's. Where do you, where do you sit on social media, and how do you approach it?
Shashi Behl 13:24
Oh okay, that you read that question as well. And it's a beast, I don't know how to describe it, other than it's a beast. You know, we it feels like it takes social media or the digital platforms, take up the majority of our marketing discussions. Now without a doubt they do. We don't actually use as you know, the marketing, the essence of marketing, and, and the way you put it together, that's all changed. Or that’s are that's all the same if we were advertising on a newspaper, or billboards or radio. We don't do any of that anymore. It's all social media, for sure. And, but, but you know, what it keeps on happening is these dang algorithms change. And then the, you know, the girls are like, oh, well, this is not working anymore. And this is not working. So, it just feels honestly to be on I feel like we're constantly behind the eight ball as far as social media.
And I, I, you know, you try and lead people through it. At the same time thinking in the back of your head. I am not sure how to tame this beast either. But it's, it's a constant learning. I guess your question is, what is the importance of social media in, in our world. It's vital that you know, we are we sell something that looks very good on social media as well. So, and we also we are able to use it to show people how to style, so it's a big part of our business.
Michael LeBlanc 14:44
And you want it to be aspirational, too, right. And aspirational kind of lends itself to a Snapchat or an Insta you know, those kinds of things, right?
Shashi Behl 14:50
100 % yeah, yeah.
Michael LeBlanc 14:52
Yeah. What about influencer, what about influencer marketing? Is that something you're, you're taking on at a, a small level or a bigger level? I, I spent a, a fair bit of time running Pandora Jewelry, where we had, you know, influencers, multiple levels of influencer strategies. But is it something you can approach? Or is it just too much to take on?
Shashi Behl 15:10
Oh, did you, you know, gosh, I would love to pick your brain about that. That is actually the conversation that's just coming now, in the last sort of six months. I would say we're dipping our toe into the influencer market, and not knowing what that means. So, you know, an influencer is such a broad word where we are also back to our, our ethos of or just our value system. We're aware that we're in an industry that sort of just sits on the edge of fashion, and we don't also want to be ever doing anything that makes someone feel bad. So that's always part of our conversation in the context of social media.
A start and stop, we start, like every meeting, talks about, okay, is someone going to perceive this as. A young woman is, is looking at this, is she going to feel bad about herself? And if there's even one person around the table that says that that is like nope, scrap it. And that so, so there's, there's we haven't. Saying that then we haven't really got into the paid, heavily paid influencer market. We sort of our, our strategy right now is looking at influencers as women that are doing great things back into their community. Like the Calgary we have a lot of Olympic athletes, just by virtue of being in Calgary. So, we approach and, you know, have them wear jewelry, and then and just see if they will tag us. So that's kind of the extent of our influencer piece. But we are approaching the word influence as not as women that are doing things more than just looking good. [Inaudible].
Michael LeBlanc 16:38
No, no, I think, I think that's very sound. I mean, I think it's very savvy approach. I mean, you've got whatever you do, you know, I, I would say to anyone, you've got to be in line with your brand values, right. And that's where it gets, you know, there gets a lot of what, what feels right to you, from a brand value perspective is kind of the first stop on the on the bus, right?
Shashi Behl 16:57
100%. Yeah.
Michael LeBlanc 16:59
You know, as, as an indie, let's talk about a couple of things that help you stand apart. And one or two things perhaps that you might want to change. You know, that could be at the government level, that could be how people see you. I mean, consumers kind of go back and forth on shopping indies. But yeah, I guess it's a two-part question. You know, what, you know, what, what is helpful to you. You maybe you could say, for example, you know, technology is, is much easier than it used to be, you know, and so you can get pretty sophisticated stuff. At the same time, it's can be so much choices, overwhelming. And, and structurally, is there anything you'd, boy, if you had a magic wand and you wave that magic wand, the following things would, would change? So, talk about that?
Shashi Behl 17:40
Yeah. You know, I guess you, you sort of brought up government, and I'm not a big lobby person, but definitely during COVID, we really, you know, we were definitely more involved. And the subsidies helped us. I think from the government standpoint, we are in an industry that is not a high paying industry. We’re there with the restaurant, and you know, the restaurant and the retail industry, for our front, front facing teams. They, we all know, they don't get paid a heck of a lot of money.
So, I think, from an indie perspective, what COVID I also feel what it did versus us as a society, really realizing how much we rely enjoy the fab the tapestry that it makes of our community, and how it makes us you know, it just makes us more joyful in life. Because there's a difference between going through five indie stores and enjoying your afternoon and going into a bigger box store. Not that they don't have their place, but it's not the same experience. And, and you could see people really got behind the smaller store when they, when it was in front of them that, that small store, that small restaurant may not be there in a week, if some things don't change.
From the government standpoint, I, I really wish that some of their programs were more about job creation on the independent market. And not giving it to people, like CERB, I, I obviously was not a big fan of CERB. I think it didn't serve our, our country very well. I was a bigger fan of, of giving it to employers to create jobs and hire people back. I think that we can do more of that kind of program and initiative with governments. And then the other thing I would love in Canada, retail is not considered a career. And for the life of me, I do not know why. We started this on the business, you need to know so many facets of business, all the facets of business. In the States, it's a viable career to be in retail. In Canada, it's a stepping stone onto your next thing. And I think that comes from our education system and how we are, talk about retail.
Michael LeBlanc 19:41
All right advice to your fellow retailers. I, I frame this in the two starts in one stop from your experience, from your great experience things that people may be thinking of getting into independent retail or perhaps are in it and looking for, to share some advice. Two things they should start doing and one thing maybe that you or you would advise them to stop doing or that you stopped doing just because it just doesn't work anymore. What are your thought?
Shashi Behl 20:05
Well, the two things is I guess, the one for sure is just do it, you know, go in, if you haven't started. There's never a right time to start a business. It's always the right time to start a business. It's kind of like having a baby.
Michael LeBlanc 20:19
Or planting a tree, right? The right time to plant a tree was 20 years ago, the next best time is today, right? Kind of thing.
Shashi Behl 20:24
Oh, I love that. Yeah. So, I would say just start. The other, the next thing starts is know your numbers. You need to know your numbers. Retail is detail, you hear it all the time. And the numbers are, I call it the hub, and then everything spokes out from that. And the margins are so tight in it that you can't, you can't let that go to someone else, and then just sort of glance at it once or twice a year and hope you're doing well. So, that's something I would really emphasize.
And then the stop, but that's a hard one. I would say maybe the stop. But it's also another start is just keep on going with technology. As you said, there are so many different things that are supposed to make our life easier. But they don't, I guess, I guess the stop would be, you don't have to have all of them, you just have to have the right one. So, you have to take some time to research and put together a plan of how you want your logistical system to look, and then go out and find those apps just because someone says it's a great thing for them, it may not be a great thing for you.
Michael LeBlanc 21:29
Yeah, it's tricky. It's tricky. On the one hand, it's, you know, I launched Hudson's Bay ecommerce in 2000.
Shashi Behl 21:35
Oh my gosh.
Michael LeBlanc 21:35
It, it, it costs us like, you know, seven figures just to take a credit card online. So, a lot of that is gone. Right? A lot of that, you know, a lot of folks at any level can have pretty powerful stuff. But there is a tyranny of choice, right? There's like, it, it can be overwhelming. So, I love your advice, kind of see what fits you and, you know, talk to your fellow independent retailers, and, and of course, of course, always, when you can come to Retail Council of Canada events, because we talk about that stuff all the time. [Inaudible].
Shashi Behl 22:04
All, yeah. There's great advice there.
Michael LeBlanc 22:06
Yeah. All right. Last question. What's next for Joydrop? So, are you looking at expanding more online or more stores? Or different assortment? Can you share what you're thinking? What comes next?
Shashi Behl 22:15
Yeah, you know what we think we have. I don't think bricks and mortar is going anywhere, I think it's going to look different. But I don't think it's going it's I don't think it's going to totally diminish. So, we have definitely, definitely have room for a few more locations. I think though, what we will do is they will be temporary, more pop-up style locations, with the goal now of moving people to buy online. And you know, pop up for six months, twelve months, and then move them. They said, have that have a better way. And so that goes back to that social media digital presence. That is where all of our time is being spent right now. So, before COVID, I know I'd say the fundamental change for Joydrop was before COVID. We were definitely older school, our digital platform was, was made to move people to the stores. After COVID, our digital platform, our stores are meant to move people to the digital platform, huge shift in strategy.
Michael LeBlanc 23:11
It's a really interesting discussion that we're all having around the role of, you know, physical stores as customer acquisition tactics, right. I mean, it's, it's a really interesting discussion. So yeah, thanks for sharing that. And, and thanks for so much for joining me on The Voice of Retail podcast, a real treat to meet you on the microphone, so to speak. And I look for, are you making the journey to Toronto for the awards?
Shashi Behl 23:33
We are yes, myself, my operations manager and also my husband. So, we are coming.
Michael LeBlanc 23:39
Exciting. Well, I'll see you there. We get to meet in person. So, I'll make sure and say hi, when, when at the awards and, and, again wish you wish you well and congratulations. But for now. Thanks for joining me on The Voice of Retail podcast real treat to talk, to talk with you and I wish you continued success and a great rest of your day.
Shashi Behl 23:57
Thank you very much, Michael. This was a pleasure.
Michael LeBlanc 24:00
Thanks for tuning into this special episode of The Voice of Retail. If you haven't already, be sure and clicking subscribe on your favorite podcast platform so new episodes will land automatically twice a week. And check out my other retail industry media properties; the Remarkable Retail podcast, Conversation with CommerceNext podcast, and the Food Professor podcast with Dr. Sylvain Charlebois. Last but not least, if you're into BBQ, check out my all-new YouTube barbecue show, Last Request Barbecue with new episodes each and every week!
I'm your host, Michael LeBlanc, President of M.E. LeBlanc & Company and Maven Media. And if you're looking for more content, or want to chat, follow me on LinkedIn or visit my website at meleblanc.co!
Have a safe week everyone!
SUMMARY KEYWORDS
retail, business, store, jewelry, digital platform, influencer, community, calgary, designers, social media, women, people, talk, shashi, podcast, canada, merchandise, catalog, sell, paid