On this episode recorded live from London England Nicola Kilner CEO of Deciem - the umbrella beauty company that houses a fleet of customer loved beauty brands and retail stores, more commonly known as the Toronto headquartered Abnormal Beauty Company. We talk about how they maintain their pace of innovation, create wildly loyal brand advocates and how the resilience that is part of their brand is helping them through the COVID-19 crisis. Next the one and only Bryan Pearson, former CEO Loyalty One/Airmiles, is back, and back on the podcast to talk about loyalty trends pre-COVID-19 and the changing face of loyalty in the COVID-19 era and beyond, picking winners and losers, and his “jump-ball” moment on loyalty programs and customer behaviours and habits.
Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada and this episode is brought to you by omNovos - Canada’s Retail Customer Engagement Solutions Provider. Join me next week for an insightful interview with omNovos where we will discuss just how COVID-19 may have given retailers a bit of a gift. Turning contactless shopping into brand loyalty. Learn more at www.realcustomerengagement.com
On this episode recorded live from London England Nicola Kilner CEO of Deciem - the umbrella beauty company that houses a fleet of customer loved beauty brands and retail stores, more commonly known as the Toronto headquartered Abnormal Beauty Company. We talk about how they maintain their pace of innovation, create wildly loyal brand advocates and how the resilience that is part of their brand is helping them through the COVID-19 crisis.
Next the one and only Bryan Pearson, former CEO Loyalty One/Airmiles, is back, and back on the podcast to talk about loyalty trends pre-COVID-19 and the changing face of loyalty in the COVID-19 era and beyond, picking winners and losers, and his “jump-ball” moment on loyalty programs and customer behaviours and habits.
But first, lets check in with Nicola from Deciem:
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Thanks to Nicola and Bryan for being my guests, and thanks to omNovos for their support of this episode. If you liked this podcast you can subscribe on Apple iTunes or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn
Until next time, have a safe week!