Something different for this Holiday season on the #pod as I head into my eighth year of The Voice of Retail and prepare for the year ahead - a guest host, cross-over thought leader insight bonus series of episodes from my award-winning Remarkable Retail #podcast. This past summer, Steve Dennis and I released a series of six bonus episodes with leadership insights adapted from his newest best-seller, Leaders Leap. In a world where anything less than delivering highly differentiated and truly remarkable customer value is often ignored, sucking less, merely closing the gap on competitive performance (what Steve calls “innovating to parity”) or offering a slightly better version of mediocre is choosing to move into a zone of irrelevance, or perhaps even putting your organization on the path to outright extinction.
Something different for this Holiday season on the #pod as I head into my eighth year of The Voice of Retail and prepare for the year ahead - a guest host, cross-over thought leader insight bonus series of episodes from my award-winning Remarkable Retail #podcast. This past summer, Steve Dennis and I released a series of six bonus episodes with leadership insights adapted from his newest best-seller, Leaders Leap.
In a world where anything less than delivering highly differentiated and truly remarkable customer value is often ignored, sucking less, merely closing the gap on competitive performance (what Steve calls “innovating to parity”) or offering a slightly better version of mediocre is choosing to move into a zone of irrelevance, or perhaps even putting your organization on the path to outright extinction.
Moreover, in a world where the pace of change is only accelerating, often becoming more exponential than linear, failure to transform at the speed of disruption only creates the likelihood that you will fall further and further behind. Minding this potential gap is critical. For struggling organizations, failure to close it by aiming higher, moving faster, and acting more boldly may mean they fall so far behind they can never catch up.
But even organizations that are performing well can find themselves in trouble if they don’t pay attention and let go of merely delivering incremental changes.This pattern of focusing on simply sucking less (at worst) or a relentless stream of optimization (at best) and exposing one’s organization to disruption is not new. In his classic book from the nineties, legendary HBS professor Clayton Christensen labelled this the “Innovator’s Dilemma.” The forces that keep legacy brands stuck are still very much in play today, but the challenge to truly transform in the face of disruption is much greater. And the penalty for merely closing a competitive gap, rather than leaping boldly ahead, has become much greater.
In the next six bonus episodes, Steve will unpack themes from his Leaders Leap and place them squarely and provocatively in the current retail context. Steve will be talking about how playing it safe is often the riskiest choice of all, what shifts are most important to focus on right now, how we are often our worst enemies and much more.
Each highly digestible episode will also highlight the key questions you need to answer for your organization to take the bold action necessary to transform at the speed of disruption.
So follow us on Apple, Spotify, or wherever you enjoy your podcasts today, and brace yourself for a steady stream of wisdom, thought-provoking questions, and water-cooler conversation.