In this episode I’m in Calgary with Vice-President – Marketing and Member Experiences for Calgary Co-Op, Penney McTaggart Cowan. We explore the journey behind launching two new private label brands in the COVID era, hundreds of new products, the power of being Uber-local, and managing the brand and member experience in a time of great change. Next, I catch up with a long time friend and global brand expert David Kincaid, Founder and Managing Partner of Level5 Strategy. In a wide ranging conversation we talk about David’s four decades of helping c-suite executives create and nourish brands, and all about the masterclass in brand and business strategy that is his latest book, The Brand Driven CEO.
Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada and with the support of omNovos, Canada’s digital customer engagement company. omNovos make Personalization EASY by helping you engage the right customer, with the right content, at the right time. Find out how you can get started quickly and affordably so you can focus on doing what matters most--driving revenue and margin growth at www.realcustomerengagement.com
The Voice of Retail is also supported by Raange. Are you looking to cut your customer acquisition cost by up to 50%? Raange helps brick and mortar brands convert store visitors into digital customers with mobile engagements. Watch a quick video demo by texting “Retail” to 55055.
In this episode I’m in Calgary with Vice-President – Marketing and Member Experiences for Calgary Co-Op, Penney McTaggart Cowan. We explore the journey behind launching two new private label brands in the COVID era, hundreds of new products, the power of being Uber-local, and managing the brand and member experience in a time of great change.
Next, I catch up with a long time friend and global brand expert David Kincaid, Founder and Managing Partner of Level5 Strategy. In a wide ranging conversation we talk about David’s four decades of helping c-suite executives create and nourish brands, and all about the masterclass in brand and business strategy that is his latest book, The Brand Driven CEO.
But first, let’s hear from Penney from Calgary Coop
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Thanks to Penney and David for being my guests, plus omNovos and Raange for their support on this episode. If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform, rate and review, and be sure and recommend to a friend or colleague in the retail industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn
Until next time, have a safe week!