On this special ENCORE episode, Michael welcomes branding visionary and RCC STORE2026 Main-Stage Speaker Jean-Pierre Lacroix, President of SLD, to discuss his latest book "Think Blink: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye". We explore how emotion drives consumer decisions, why incremental thinking is dead, and how AI is reshaping brand strategy. Don’t miss the opportunity to see Jean-Pierre in person at STORE2026 on June 3rd, 2026, in Toronto.
In this special ENCORE episode of The Voice of Retail, host Michael LeBlanc sits down with Jean-Pierre Lacroix, President of SLD (Shikatani Lacroix Design) and keynote speaker at the upcoming RCC STORE2026 conference in Toronto, June 2-3, 2026. Jean-Pierre is a global design visionary whose work has shaped retail and brand experiences for more than three decades. Lacroix joins the podcast to share insights from his groundbreaking latest book, Think Blink: Creating Deep, Lasting, Emotional Brand Connections in the Blink of an Eye.
Lacroix opens the conversation by tracing SLD’s remarkable 35-year journey, highlighting how the agency’s success is rooted in one powerful idea: the “blink factor”—the subconscious emotional connections consumers make with brands in just a thousandth of a second. Drawing from projects across North America, China, and the Middle East, he reveals how the firm’s global perspective continues to drive innovation and authenticity in today’s hyper-competitive landscape.
Michael and Jean-Pierre dive into the Think Blink Manifesto and its seven tenets—from “The Heart Wins Every Time” and “Good Design is Strategy” to “Measure What Matters.” Lacroix explains why businesses must evolve from incremental improvement to transformational change, focusing less on functional benefits and more on emotional resonance. They explore how simplicity, belonging, and sentiment measurement fuel loyalty and growth—turning customers into brand ambassadors.
The discussion also touches on global disruption and resilience. Lacroix reflects on how events like the pandemic and current trade tensions have permanently shifted consumer behaviour, accelerating digital adoption and sparking renewed nationalism and community pride. He emphasizes that disruption can be a positive force—nudging brands toward reinvention and greater purpose.
Finally, Lacroix unveils SLD’s new AI-powered Think Blink analysis tool, designed to quantify emotional engagement using real-world data and social insights. He argues that artificial intelligence, when applied thoughtfully, enhances creativity rather than replacing it—helping brands align emotion with measurable business growth.