On this special episode I am thrilled to be sharing an excerpt from my Remarkable Retail podcast with best-selling author Steve Dennis. Our guest is Michelle Poole, President of Crocs. As Crocs celebrates its 20th anniversary we dig into the remarkable growth story behind the increasingly iconic footwear company. We address head-on the polarizing (or is it fundamentally under-estimated?) nature of the brand and how Michelle has turned that to advantage.
Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.
On this special episode I am thrilled to be sharing an excerpt from my Remarkable Retail podcast with best-selling author Steve Dennis. Our guest is Michelle Poole, President of Crocs. As Crocs celebrates its 20th anniversary we dig into the remarkable growth story behind the increasingly iconic footwear company.
We address head-on the polarizing (or is it fundamentally under-estimated?) nature of the brand and how Michelle has turned that to advantage. We also learn about the personalizing power of jibbitz and how product extensions and geographic expansion are fueling their growth.
We also delve deep into the diverse, increasingly digitally-driven, go-to-market strategy that is putting the company on a path to hit $5 billion in sales by 2026. Lastly we get Michelle's perspective on how to balance purpose and profits.
About Michelle
Michelle Poole became President, Crocs, Inc. in September 2020 and has oversight of the Americas, Asia and EMEA regional commercial teams, as well as Product Design and Management, Merchandising, and Marketing teams. Prior to this, she served as our Executive Vice President, Chief Product and Merchandising Officer since April 2020 and as our Senior Vice President and Chief Product and Merchandising Officer since 2014.
In addition to her product and merchandising responsibilities, Ms. Poole assumed responsibility for our Marketing function in 2017. Ms. Poole has more than 28 years of experience and proven success in the development of leading global fashion and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles. Since 2018, Ms. Poole has served on the board of Pact, a privately held apparel brand, based in Boulder, CO. She received her Bachelor’s honors degree in fashion marketing from the University of Northumbria, UK.
About Us
Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.
Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
Michael LeBlanc 00:05
Welcome to The Voice of Retail. I'm your host Michael Leblanc. This podcast is brought to you in conjunction with Retail Council of Canada.
On this special episode I am thrilled to be sharing an excerpt from my Remarkable Retail podcast with best-selling author Steve Dennis. Our guest is Michelle Poole, President of Crocs. As Crocs celebrates its 20th anniversary, we dig into the remarkable growth story behind the increasingly iconic footwear company.
We address head-on the polarizing, or is it fundamentally underestimated, nature of the brand and how Michelle has turned that to advantage. We also learn about the personalizing power Jibbitz, and how product extensions and geographic expansion are fueling their growth. We also delve into the diverse, increasingly digitally driven, go-to-market strategy that is putting the company on a path to hit $5 billion in sales by 2026. Lastly, we get Michelle's perspective on how to balance purpose and profits.
Let's listen in now.
Steve Dennis 00:59
Well, we are delighted to welcome Michelle Poole from Crocs to the Remarkable Retail podcast. Welcome, Michelle.
Michelle Poole 01:06
Thank you. Great to, great to be here today.
Steve Dennis 01:09
Well, we always like to, before we dive in, to, kind of, the, the growth story, the strategy of your great brand, we, we just love to have our guests, very quickly, just give us a little bit about their, their personal and professional journey. And what your current role at Crocs is.
Michelle Poole 01:26
Today, I am the Brand President of Crocs. I've been at the Crocs brand for nearly eight years. And my career actually spans now 30 years, and I've really spent my career developing and elevating global fashion and lifestyle brands. You know, what I love to, to say is I, I really enjoy creating great brands and really bringing them to life through amazing product.
Steve Dennis 01:50
As we were preparing for this interview, I learned that Crocs is celebrating its 20th anniversary this year. Do I have that right?
Michelle Poole 01:58
You do have it right, we are, we are finally moving out of our teenage years. We're growing up.
Steve Dennis 02:06
Well, we, we definitely want to hear about that. I, you know, kind of curious, it's, it's still a relatively young brand. And as some of our listeners may know, there have certainly been some ups and downs over the years, but you really seem to be on a great trajectory. So, what's, what's been the key to the turnaround?
Michelle Poole 02:24
Really, yeah. So, the key, the key to our turnaround has really been, I would say, some very thoughtful and strategic transformation work. I've been at the brand, eight years. And really, that was the beginning of the brand turnaround. We laid out a very clear strategy for the organization to follow.
Michelle Poole 02:44
We got everyone really focused. When I joined the brand, we were really lacking a clear foundation. And so, we set out to really build back brand relevance and, and clog relevance, with consumers around the globe.
Michelle Poole 02:56
So, we really focused on our iconic, classic clog. That is the silhouette, I think, many of your listeners would, would associate with Crocs. We really, I would say, the second step was really putting together the right talent and experience. So, we brought in our leadership team with deep experience of the industry, and deep functional expertise. I think a group of people that really knew what great looked like.
Michelle Poole 03:20
And we continue to really, today, obviously, it's ongoing, with talent, you're always continuing to develop your, your talent base. And then I would say maybe the, the last factor is that we took some risks, and we moved fast. I think agility is definitely a competitive advantage of ours.
Michelle Poole 03:37
And you will see, and hopefully you have seen examples of, of Crocs taking risks that maybe other brands aren't prepared to take, won't take. You know, we've, we've done some crazy brand collaborations, which maybe we'll come back to that. You know, we've pushed the, pushed the envelope a little bit. And in doing so, have really created some very deep, meaningful consumer connections.
Steve Dennis 03:60
Yeah, I was going to ask you, actually, and maybe we will get into this a little bit more deeply. But I'm a former Neiman Marcus guy, and you did a, are doing, I guess, a collaboration with Balenciaga, is that right?
Michelle Poole 04:12
That is right, yeah. We, we started a brand collaboration back in 2015, I believe it was. And over the years, we have created some really exciting, compelling, molded product, Balenciaga by Crocs. And just actually, this month, we launched a new silhouette with them. So, it's been a really exciting partnership.
Michael LeBlanc 04:34
Michelle, you've, you've spent a lot of your career you talked about, in fashion. Really, you've been in, in the footwear industry. So, I, kind of, wanted to take you back a little bit, and talk about the brand and really launch into Crocs as a brand. I, first of all, key question is, what's your favorite pair of Crocs, and how many do you have? Like you've been, you've been there eight years, you must have some favorite, yeah.
Michelle Poole 04:56
Gosh, yeah, I have more than I'm going to admit in my closet. That's for sure. I think some of my favorites, I'm actually, right now as we speak, wearing a new silhouette that we're launching later this year, called the Crush. Which is an elevated, more, sort of, fashion forward version of our iconic classic clog. I, we also have a very big business in sandals.
Michelle Poole 05:19
So, some of my favorites as it warms up. We have some, some great sandals, and people often look down at my feet and say, well, those aren't Crocs and yes, they are. And then certainly some brand collaborations. I happen to have a pair of the stiletto, Balenciaga, we call them the Croc, Croc Madame, they're called. So—
Steve Dennis 05:83
Love that.
Michelle Poole 05:42
Yeah, I know. You sort of say you love all your, all your kids, but there's definitely, there's definitely some favorites in my closet.
Michael LeBlanc 05:50
Well, I have to say, my Baby Yoda and my, my cooking ones are my favorite. It's been a, it's been a journey for me and the family. We were talking off-mic about this a little bit. Take us through Crocs as a brand. I mean, for some it can be, let's say, a polarizing brand. You love them or you don't love them, or you come to love them, or you fall in and out of love.
Michael LeBlanc 06:09
I mean, you're certainly stretching the parameters of what that brand, you've got your core product. Talk about how you embrace this uniqueness as part of the brand values. You came from, from places like Sperry and Deck Siders and all these places that themselves, had, kind of, a unique place and position in the market.
Michael LeBlanc 06:25
Talk about Crocs and, and talk about how you think about that. And, and as, picking up on what Steve said, how you, how you think even more broadly about where that brand can go in, in your, kind of, values and the brand ethos.
Michelle Poole 06:39
Yes, I think you hit on something really important. Crocs is definitely one of the most polarizing and, and you could argue, underestimated brands in the industry. I think that's why our recent success has taken people by surprise. And, you know, we don't fight that polarization. It does create some, some tension, but it's actually part of our secret sauce, and it's something that we're comfortable with.
Michelle Poole 07:03
I will say that when I joined Crocs almost eight years ago, I had some very trusted advisors who told me I was making a big career mistake. And it was actually, I guess, the polarizing nature of the brand that really drew me to it. And I've been lucky enough to work for brands with icons, almost my whole career.
Michael LeBlanc 07:24
Yeah.
Michelle Poole 07:24
At Sperry, at Sperry we had the iconic boat shoe at the heart of our brand. At Timberland, we had the iconic yellow boot, at Converse, we had the iconic Chuck Taylor. And so, you know, from the outside looking in, I, what I saw of Crocs was this iconic silhouette that everybody knew, that could be very democratic, and, you know, very accessible.
Michelle Poole 07:45
And my view is what, why can't that be aspirational? Why can't, you know, that, that iconic silhouette, be something really special and really be the, the heartbeat of the brand. And really, that's, that's what we've worked over the years to, to make come, come true. One of our core brand values is delightfully democratic. And again, it is that accessibility that makes us so broadly appealing.
Michelle Poole 08.:10
And then of course, we have the secret sauce of what we call our Jibbitz. So, Jibbitz are the charms that go into holes. And that is the ultimate in, in consumer engagement because they can, every product can be personalized to an individual's tastes. So, you just called out, you know, you love the, the Baby Yoda Crocs or the Cooking Crocs, I think you said.
Michelle Poole 08:32
But, you know, with Jibbitz five different consumers could have the same product, but every product becomes individual with Jibbitz. So, we've really leaned in and dialed up on the personalization as a USP. And then, you know, we continue to leverage our core molded DNA to create additional silhouettes with global appeal.
Michael LeBlanc 08:50
Yeah, I mean, I, I selected some of my product from, do you call them a professional line, right, so the ones that are—
Michelle Poole 08:56
Yes.
Michael LeBlanc 08:57
You know, serve hospital workers and restaurateurs, right.
Michelle Poole 09:00
Yes.
Michael LeBlanc 09:01
You've done a good job, it seems, like finding those niche markets where some of the, you know, the features and benefits really ring true for the audience.
Michelle Poole 09:08
Yeah, I think where, where we really focus is where, where does what Crocs have to offer, core DNA of, you know, comfort, versatility, ease, functionality, where are the consumers who can really, and the parts of the business, that can really benefit from that. And so, what was definitely, we call it our Crocs at work business, that is definitely an important part of our business.
Michelle Poole 09:34
Because, again, you can, our product is, is easy to take care of, it's unbelievably comfortable underfoot, it's durable. It was particularly useful in the pandemic, during the pandemic, because it could be cleaned and, sort of, sterilized. People could put the product on and off without touching it. You know, we definitely lean in, I would say to big opportunities that exist in the marketplace where our product can really stand out.
Michelle Poole 10:00
And that's actually what took us to the sandal’s strategy. Because the sandals is an absolutely monster business, it's about a $30 billion global opportunity for Crocs. And our product is, again, very well served to win in that space. Lightweight, versatile, colorful, incredibly comfortable, and the molded technology you know, really leveraging our expertise in that we can bring some great product to life at, at really value price points.
Michael LeBlanc 10:30
Let's switch gears a little bit and talk about your go-to-market strategy. So, like many, you have a DTC, direct-to-consumer, element to the business and, and you have a huge wholesale business. How do you, what's the secret sauce to that, where you, so to speak again, where you, you know, one plus one equals three, where you can do both and, and grow the business. How do you, how do you view your strategy for DTC and what, what drove there, you've had tremendous success. Talk about that a bit.
Michelle Poole 10:55
Yeah, I mean, overall, we have a very diversified and well-balanced distribution strategy between our digital business, our retail business and our wholesale business. And really, we, we have aligned our distribution strategy to consumers and where they're shopping. Again, we're a democratic brand, we want to be accessible. Several years ago, like many companies, we really pivoted to a digital first focus.
Michelle Poole 11:21
And so, we've really, the two key parts of that are our own business, our dot com business, and then our e-tail business. Obviously, there are a number of very successful and, you know, partners, e-tail partners around the world. So, we partner with them to bring our brand to life.
Michelle Poole 11:37
The retail portfolio is, is a largely, kind of, owned business in the US, and then we, we go to market through a lot of distributors in the, in other regions of the world through partner stores. And then our wholesale business is, is really a composite of a number of really important key partners who, again, we, we are committed together to drive long term sustainable growth with those, those partners all around the world.
Michelle Poole 12:03
And then we have a number of key distributor markets where we don't go to market ourselves, but we pick, again, really proficient, professional, talented partners who can take our brand to market effectively. And they, they then sell on to wholesalers, and also bring the brand to life through mono-brand retail.
Steve Dennis 12:23
Michelle, you mentioned that Crocs is sometimes underestimated. I will, I will plead guilty to have underestimating how well the brand, the brand can do. It's just tremendous growth and profitability of late, certainly.
Steve Dennis 12.37
But as you think about your growth ambitions, both, kind of, continuing what you've been doing, but adding additional products, global expansion, those kinds of things, what, what's on that roadmap, and how do you think about prioritizing those?
Michelle Poole 12:51
Yeah, that's a great question. So, we, we believe at Croc's that we have the potential to achieve or exceed $5 billion in sales by 2026. So, we have publicly declared those goals. So, we're committed, and we have line of sight to something really, really exciting in the future. I would say those growth ambitions really come from confidence in three areas, geographic expansion, channel growth, and product pillar expansion.
Michelle Poole 13:19
And maybe I can, kind of, talk about each one. So, we have a very diversified portfolio of business geographically. So, we have three key markets. We have the US, we have EMEA, so Europe, Middle East, Africa, and LATAM, as, as the second bucket, and then we have APAC, so Asia as the third. You know, what we're, what's exciting to see is in the early years of the brand turnaround, we really saw that brand growth happening in the US.
Michelle Poole 13:45
We are now adding EMEA to the markets where we're seeing some really strong brand momentum and growth. And now increasingly with focus on our Asia markets, China, Japan and Korea are our big three. We're seeing some really positive signs of, of brand growth there as well. So, I think we have confidence in being able to continue to expand around the world. From a channel point of view, we're seeing double digit growth from all channels across, across our portfolio.
Michelle Poole 14:17
Looking ahead, digital will certainly remain our top priority. But we're seeing incredibly strong comps in retail, as well as some really strong performance and, and increased engagement from our key wholesale partners. So, again, very balanced channel portfolio with no, you know, not over dependent on any one channel. And then the third bucket is product pillars. So, as I said, we're known for this classic clog silhouette.
Michelle Poole 14:41
But from a product point of view, strategic diversification are really going to be key to future growth. So, I think of it as a three-legged stool. So, obviously, with clogs, we are the market leader. And we continue to, I think, drive more and more relevance for our clog silhouette, and drive more and more demand for clogs.
Michelle Poole 15:00
And what's interesting right now, we are seeing more and more brands enter the clog space. We're also seeing more and more brands entering the molded space. So, we're seeing, overall, that pie is getting bigger, the total addressable market is growing. And, you know, we're confident that we can, kind of, maintain a leadership role in clogs. The second leg of the stool is sandals.
Michelle Poole 15:22
And as I said, it represents an enormous opportunity for us. So, we are committed to, to achieving a 4x growth in the category by 2026, by continuing to drive awareness and consideration. And then the third bucket for us is personalization, which I talked about the Jibbitz.
Michelle Poole 15:40
Really the heartbeat of our brand, driving consumer engagement, consumer retention, and Jibbitz will be, continue to be a strong driver of our success in both the clog and the sandal categories. Long answer, but those are really the three axis of growth as we, as we look forward.
Steve Dennis 15:57
Yeah, that was, that was really helpful. One question I have, and I don't, I don't know if you get this a lot, but I guess I'm, I'm sensitive to this from having worked in the fashion business off and on over the years. Do, do you worry that Crocs can be too much of a, of a fad?
Steve Dennis 16:14
You know, how, how do you respond to that, that idea that perhaps you know, this, this is a moment in time where Crocs is the hot brand, but, you know, maybe the cool kids or whatever, will be on to something different in a year or two. Is that a legitimate concern, and if so, how do you, how do you mitigate that risk?
Michelle Poole 16:30
Yeah, I think it's, it's always something as, you know, working in this business, you've always got to pay attention to and be vigilant to, right. Never, never taking for granted your success or assuming that it will continue. That said, I do see, we do see some macro, global macro consumer trends that give us confidence in our future ability to, sort of, be beyond trend.
Michelle Poole 16:52
And that is I think the overall casualization of the market. Interesting you know, Steve at Vuori was, was talking about the casualization of the apparel space. We see the same in footwear, consumers are not willing to trade out comfort, and versatility is super important as well.
Michelle Poole 17:10
And as I said, I think the clog silhouette is now becoming more and more democratic. They’re becoming more and more mainstream. More and more consumers are just used to seeing a clog silhouette, as you know, I think of it as almost sweatpants for the feet, right. So, I think that the trend itself is going to be like that.
Michael LeBlanc 17:30
I love that.
Michelle Poole 17:31
I, I do think that that trend is here to stay, we get asked that a lot. And again, I think, you know, comfort, versatility, ease, never go out of style. And then personalization is, again, a macro trend that's here to stay as well. And consumers' ability to make something their own. I was on the phone last night to some of our Asia team.
Michelle Poole 17:55
And, you know, we are really winning with personalization. Some of our key Asian markets, because the consumer just responds so well to the ability to, sort of, pick a silhouette as a blank canvas and then make it their own. And that is definitely part of our secret sauce that I think will take us beyond, you know, a trend of today or, or, you know, tomorrow.
Michelle Poole 18:15
So, obviously we pay attention to it. It's really critical, we stay relevant. But we, we are confident that the, these macro trends are in our favor. And as long as we stay close to our consumers' needs, we're confident that we can, we can make this beyond just a short trend that comes and goes.
Steve Dennis 18:36
I think it's so interesting. I guess I underappreciated, as well, the, the personalization part of the business. I think it's really fascinating. Well, maybe slight shift as we are coming up on our time. As I understand it, Crocs is quite committed to, to this idea of being purpose driven in the way you run the company. How, how do you balance profit with purpose, any, any general guidelines you can give for our listeners?
Michelle Poole 19:03
I think the way we think about purpose, we spend a lot of time thinking about this, we have a deep commitment to purpose. And, you know, I think at Crocs, we believe purpose is not just what we do, but it's who we are. And I think increasingly now a brand's values need to be lived from the inside out.
Michelle Poole 19:22
I think consumers can very quickly see when messages and values that are being, if they're being talked at, and if there's dissonance between how the company operates and treats its own people, versus what they communicate externally. So, we think about brand purpose in three distinct pillars. And we organized ourselves and our activities, our investments around them, which is sustainability.
Michelle Poole 19:48
And we talk about comfort without carbon as a sort of, headline for that. Inclusivity, where we talk about comfort for all people. And the third is community, which is comfort for our communities. So, you know, if I start with sustainability, that's something we've been doing a great deal of work on. And just late last year, we made a commitment to be net zero by 2030.
Michelle Poole 20:08
So, we're really looking at our entire value chain, including ingredients, packaging, resource use, and then what we call product afterlife. So, we're doing a lot of work around that and have started to actively communicate to consumers around that. The comfort for all people, you know, I think it starts, as I said, inside the organization.
Michelle Poole 20:28
So, we're working really hard to be a very, you know, inclusive employer to, to really best reflect our consumers and the communities where we have offices where we live and work. And some interesting stats around inclusivity, two thirds of our global workforce today are women, more than half of our workforce identify as people of color.
Michelle Poole 20:47
And actually, two thirds of our leadership team are women today. So, the work is never done. We are constantly striving to improve how comfortable our consume-, our own employees can feel in their work environment. But that's, that's a critical, kind of, second pillar. And then thirdly, comfort for our community. So, this is all about really figuring out how Crocs can support the communities we, we live and work in.
Michelle Poole 21:12
So, we think about comfort for our community in terms of donating shoes, donating funds, and donating time to really be able to address some timely human needs. And actually, we had a recent example. We had a terrible fire in Boulder, right on the last day of last year.
Michelle Poole 21:30
There were 1000 homes burned to the ground, a lot of, right, right by our headquarters just a mile away from our headquarters. And so, as a follow up, we made, we took the initiative, we're donating 30,000 pairs of shoes to the school district.
Michael LeBlanc 21:45
Wow.
Michelle Poole 21:45
There's a lot of these, the homes that were lost were lost to families and the kids, the teachers they lost everything. So, that's just one example where we were able to respond really fast to some human needs. But we continue to do that, do that all around the world.
Michelle Poole 21:59
So again, a very kind of thoughtful, I guess, approach to brand purpose. Really building these three pillars of work and, as I said, the work is never done, it's always ongoing but we have a deep commitment to do it well.
Michael LeBlanc 22:13
Well, what a great conversation. It's a, it’s a casual, comfortable product, but you certainly have got zoned in on everything, all the elements of the strategy. So, it's really great to, really great to listen to. I guess it's, it's, it, my last question, our last question is, kind of, a funny one, I guess, what's next? Because it sounds like there's a lot next going on, but if, if I had to say, what did you say before, you love all your children—
Michelle Poole 22:34
Yeah.
Michael LeBlanc 22:34
Is there one or two initiatives that you say this is really what's going to take the business to continued growth and continue to success.
Michelle Poole 22:42
Yeah. Not to sound repetitive but it's really going to be phenomenal execution of the three things we laid out, the clogs, the sandals, and the personalization. And something Joe the, the CEO of Vuori said, right, which, which was product obsession. That really struck with me, right.
Michelle Poole 22:49
And I think we have to continue to remember that the way we, we drive our growth is delivering every single day, every product, like, a really great experience and surprise, delight, excite consumers so they keep coming back to our brand. So, excellent execution.
Michelle Poole 23:15
It starts with product. It's probably what I'm most excited about. I've already seen what we have in the pipeline for 2023 and it is hands down the best lineup of product we've ever had in the history of the brand. So, I have reason to be optimistic.
Michael LeBlanc 23:29
Well, I love that confidence, love the brand and, and such a great interview. And thanks so much, Michelle, for making the time to join us, Steve and I, on Remarkable Retail podcast. It was great to, to experience the journey and, and we wish you much continued success and, and who knows maybe even Steve will get himself a pair of Crocs with some, you know, elements to it and, and rock those next week. So, Steve.
Steve Dennis 23:54
I think the Balenciaga stilettos have my name on them.
Michelle Poole 23:58
I think so. I'm sure they do. Well, thanks for having me. I loved this conversation, it was great.
Michael LeBlanc 24:04
If you liked what you heard, please follow us on Apple, Spotify, or your favorite podcast platform, so you can catch up with all our great interviews and insights, and new episodes will show up each and every week. Be sure to check out our YouTube channel, and last but not least, tell your friends and colleagues in the retail industry all about us.
Steve Dennis 24:19
And I'm Steve Dennis, author of the bestselling book, "Remarkable Retail: How to Win & Keep Customers in the Age of Disruption". You can learn more about me, my consulting and keynote speaking at stevenpdennis.com.
Michael LeBlanc 24:33
And I'm Michael LeBlanc, producer and co-host of the Conversations with CommerceNext podcast, The Voice of Retail podcast, keynote speaker, and host of the all-new Last Request Barbecue cooking show on YouTube. And you can learn even more about me on LinkedIn or meleblanc.co.
Michael LeBlanc 24:55
Thanks for tuning in to this special episode of The Voice of Retail. If you haven't already, be sure and click Subscribe on your favorite podcast platform so new episodes will land automatically twice a week. And check out my other retail industry media properties, the Remarkable Retail podcast, Conversations with CommerceNext podcast, and The Food Professor podcast with Dr. Sylvain Charlebois. Last but not least, if you're into barbecue, check out my all-new YouTube barbecue show Last Request Barbecue with new episodes each and every week.
I'm your host, Michael LeBlanc, President of M. E. LeBlanc Company Inc. and Maven Media. And if you're looking for more content or want to chat, follow me on LinkedIn or visit my website at meleblanc.co.
Have a safe week everyone.
SUMMARY KEYWORDS
brand, crocs, consumers, product, silhouette, growth, personalization, retail, balenciaga, continue, sandals, iconic, michelle, podcast, clog, market, key, people, business, comfort