In this episode, Sean McCormick, Vice President of Moneris Data Services, dives into the numbers behind consumer behaviour. From Taylor Swift's massive economic impact in Toronto to hot-off-the-press Black Friday and Cyber Monday insights, Sean unpacks the data driving holiday retail trends. He offers strategies for retailers to maximize their success. Let's dive in!"
On this episode, I welcome Sean McCormick, Vice President Business Development from Moneris Data Services, for a deep dive into the numbers behind consumer behaviour during the holiday season and beyond. Together, we unpack the fascinating data-driven impact of Taylor Swift's Toronto tour, which saw local spending skyrocket by an impressive 45% in downtown areas. Sean shares how payment insights reveal trends across hotels, restaurants, retail, and even specialty sectors like jewelry and accessories.
The conversation also shifts to the performance of key retail events like Black Friday and Cyber Monday, which delivered significant year-over-year growth in 2024—up 11% and 10%, respectively. Sean offers compelling theories on how deal-seeking behaviour, fueled by inflationary pressures, has reshaped consumer priorities and created a surge in holiday sales.
Listeners will also gain insights into innovative retail strategies, including leveraging dynamic currency conversion for international shoppers and exploring pop-ups and digital activations for maximizing event-driven revenue.
Whether you're a retailer seeking actionable data insights or simply curious about the intersection of pop culture and economic impact, this episode offers valuable takeaways on how consumer trends are evolving. Don't miss this lively discussion packed with expertise, practical advice, and predictions for the remainder of the holiday season!