Meet Marshal Kay, Global Director, Retail Transformation Services for Avery Dennison Smartrac, who takes us through the retail business case for RFID, from supper accurate inventory to Loss Prevention, seamless self-checkout and more, and what it takes to break through with this robust process and technology solution.
Meet Marshal Kay, Global Director, Retail Transformation Services for Avery Dennison Smartrac, who takes us through the retail business case for RFID, from supper accurate inventory to Loss Prevention, seamless self-checkout and more, and what it takes to break through with this robust process and technology solution.
Avery Dennison's RFID homepage
The video recording of Walmart's presentation at the RFID Journal LIVE conference in May 2023 (including a link to get the slides themselves)
Some good Forbes articles:
The video recording of the Panel Discussion with Macy's at the 2024 NRF Big Show (called RFID: The Key To Digitizing Loss Prevention)
Michael LeBlanc 00:05
Welcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host. This podcast is produced in conjunction with Retail Council of Canada.
Meet Marshall Kay, Global Director, Retail Transformation Services for Avery Dennison Smartrac, who takes us through the retail business case for RFID, from super accurate inventory to loss prevention, seamless self-checkout and more, and what it takes to break through with this robust process and technology solution. Let's listen in now.
Marshall, welcome to The Voice of Retail podcast, my friend. How are you?
Marshall Kay 00:39
I'm great today. How are you, Michael?
Michael LeBlanc 00:40
Fantastic. Listen, you and I have known each other for a bunch of years, but first time we've got-, got you on the mic. So, thanks for joining me, where am I finding you today?
Marshall Kay 00:50
I'm in beautiful Toronto.
Michael LeBlanc 00:51
Beautiful.
Marshall Kay 00:52
Which I call home.
Michael LeBlanc 00:55
Love it. Well, that's great and you do a fair bit of traveling, right? You and I were talking off mic that you're-, you're on an airplane every now and then and you've got-, so you've got a North American remit or a global remit, is that fair?
Marshall Kay 01:07
Yes, my role is global, I have the privilege of working with retail executives around the world. Basically, I help them make good use of RFID and other Smart Label technology. So, I get to work with all sorts of companies of different shapes and sizes across multiple consumer goods categories.
Michael LeBlanc 01:25
And if you are always been a-, I don't know if I'd describe you as a technologist, but how would you describe yourself and how did you get there?
Marshall Kay 01:33
Great question. So, I'm a management consultant. I have been for over 20 years, and my focus has been on retail with a specific subspecialty in something called RFID, which stands for radio frequency identification. It's a form of Smart Label technology, but actually began my career as a lawyer here in Canada with a focus on commercial litigation, but since I wanted to go deeper into the business world, I decided to take a pause, go back to school and then become a management consultant.
Michael LeBlanc 02:02
Wow, I had no idea, but see, you know, you know somebody a long time, but until you get him on the mic and a podcast the things you learn, right, absolutely. So what do you do for a living today, who do you work for and you've talked about, I know you as, when I think of you, I think of RFID, so your branding is kind of complete, that's for sure, but who do you work for today and what do you do?
Marshall Kay 02:23
I work for Avery Dennison. We're a $9 billion material science and technology company. We're the market leader in Smart Label technology that connects the digital world and the physical world, and I head up a team called retail transformation services that is a consultant capability that is made available to clients of Avery Dennison that are truly interested in transforming their retail businesses.
Michael LeBlanc 02:52
All right, well, let's-, let's jump in. So, let's talk about RFID. So four letters that-, I mean, you know, when I talk to retailers, RFID is not a new technology, I'm sure it gets better and better, all the time, but you know, for the listeners who may not be familiar, give us a non-technical overview if you would have RFID and-, and-, and where it sits in its evolution.
Marshall Kay 03:18
You can think of RFID as a smart label that allows you to know where an item is, it's a serialized technology. So, it allows you to know that you have an item where it is also able to let you know where the item has been. So, for retailers, it helps them understand exactly what sitting in the store, in the four walls of the store in a way that no other technology has ever allowed them to do and it's something that retailers have wanted this capability for over 100 years, if not longer. It also gives retailers for the first time, a distinct view of exactly what is sitting on their sales floor compared to what is sitting in their stock rooms and in what quantities, but it's also a technology that speeds up checkout, because you have the ability to place items down on a counter where you have a reader and they can be read automatically.
Marshall Kay 04:20
And this-, this isn't just for self-checkout, even though there's been a lot of attention in recent years about self-checkout. Yes, it speeds up self-checkout. So, if you go to Uniqlo, for example, a great retailer, you place all the items in a kiosk and they automatically read well that's RFID at work, but the same magic can happen at a regular checkout till as well, and RFID also can-, can detect the movement of items between one room and another. So, let's say between the stock room of a store and the sales floor of a store.
Marshall Kay 04:58
That's-, that's a movement that can be detected by RFID or if you actually want to have a more intelligent form of exit reader at the front doorway of a store, to-, to monitor and protect against theft, and to prove theft. So, I've given you a bunch of retail use cases, but really, the journey starts at factory, because there's a lot of inaccuracy that happens when items get packed and so RFID gives consumer goods companies and retailers the ability to understand a product's journey, and confirm its presence at different points along the value chain. So that might have been more depth than you were looking for.
Michael LeBlanc 05:43
But it's a good intro. I mean, let's-, let's, actually I want to go a little bit deeper, because on the one hand, it is and I'm holding, actually holding one in my hand, I was at Decathlon store, and did a self-checkout. So, I've got a-, got their labels-, baked into their label, literally last-, last week, so I happen to have one in my hand for inspiration for our conversation. So-, so on the one hand, it's a it's a skinny label, the consumer probably doesn't even see it exists unless they undo the label, but on the other hand, or not, on the other hand, but there's a lot of technology in the store that needs to be present to read these labels.
Michael LeBlanc 06:18
Talk about that, because I-, I feel like that has been one of the-, I get it, that the labels are getting, you know, less expensive, but the technology to do all those wonderful things with it still is-, still is pretty comprehensive. Talk about that part of it for a bit.
Marshall Kay 06:34
Well, you know, to be frank, I really don't agree with that assessment, Michael and here's why. I mean, you basically need Wi-Fi in your stores. You don't need a lot of technology, you have cloud software solutions that basically allow-, allow any retailer big or small to take inventory. You-, you need a handheld device that looks much like a barcode reader. These things are inexpensive, and the cost by the way for RFID, both for these smart labels and for the devices. They-, they've been more than cheap enough for well over a decade and more than-
Michael LeBlanc 07:13
Give us a sense of what-, because I've heard-, I've heard that before and I've heard-, basically, I've heard from retailers that yeah, like you could probably find what is it four sensors and nickel or whatever they are, you tell me. You can find that, it's the all-, all the other stuff that they're-, they're getting their heads around, what is the cost of a, an average cost of a label these days for-, for averages?
Marshall Kay 07:34
Well, you know what, but you know, based on important rules, like competition law, I can't really get into the specifics of pricing, but I'll simply say that the numbers that you've mentioned, are numbers that I often hear.
Michael LeBlanc 07:46
They're not-, they're in the ballpark, they're ballpark-y, yeah.
Marshall Kay 07:49
Exactly. The other thing, too, is when you compare that with the value generated by these smart labels, and I worked with retail executive teams, and I'm often-, am often asked to help with the business case, for proceeding with these investments. The value dwarfs the cost and you're looking at payback periods that can be under six months in many instances, or it can be 12 months or whatever, but the other thing, too, is think of it this way, this is unnecessary modernization, and you have retailers that, frankly, have neglected to make this modernization that are paying the price for it, even though it's sometimes subtle, it's not a headline, but back to your central point, though.
Marshall Kay 08:32
Michael, that-, you know, for some on the outside looking in, it might appear like there's a lot more that you need to do and beyond just having the smart labels applied to your items upstream of the store and as I was mentioning, you know, if you've got a handheld reader, those things they cost in the hundreds of dollars, not in the 1000s of dollars. Now, obviously, if you want the best of them, you may spend more than 1000.
Michael LeBlanc 08:59
Sure.
Marshall Kay 09:00
But that's a small price to pay, you're basically wasting this money in the form of inefficiency in inventory that isn't productive and in the form of extra store labor for processes that aren't nearly-, nearly as efficient as possible and extra transportation costs too. Your econ, for example, if you take a look at the number of orders that get sent to a store for fulfillment that get declined because the store couldn't find what headquarters thought was in the store. You're basically, you're wasting a lot of money each and every year and that money could and should be repurposed and frankly, you have retailers that could have been using RFID 10 years ago, 13 years ago, that haven't and-, and they experienced the consequences of it. I mean, you have a retailer like Lululemon, or you mentioned Decathlon, both examples of great retailers who have used RFID very, very well for well over a decade now-
Michael LeBlanc 10:01
They're also-, now they're also great examples of mono brands, right, so they make their like-, whether it's Uniqlo or Decathlon or Lululemon. They're making their own products. So they have a different control and their supply chain looks very different than a department store with, you know, 100, or grocery store with hundreds of, hundreds of vendors, where are we with that? I mean, the business case or even on its surface, as you describe it, it's like-, sounds wonderful, the-, the challenge, it seems, is alignment with all the vendors, talk about where the industry is with that?
Marshall Kay 10:33
God, that's a great question. I also think it's really important to distinguish between different types of retail and what I mean by that is that, you know, you can look at DIY retailers like Home Depot or Lowe's, for example, where RFID can be used and, and you can expect interesting things to be happening over the next couple of years there, but you compare that with a supermarket or you compare that with a department store, or a place like Dick's Sporting Goods, a multi brand sporting goods retailer, each are very different environments. So, as you know, RFID-, RFID took root most quickly in the worlds of apparel and footwear, in soft goods.
Michael LeBlanc 11:21
Lot's SKUs, lots of formats, lots of stuff moving around. Yeah.
Marshall Kay 11:24
Well, you also look at the form factor of and the nature of the product itself. RFID has moved into a huge range of general merchandise, all sorts of consumer goods, the Home Goods category, beyond what's called Soft Home, like towels, linens, things of that nature. Basically, everything else in the home goods category, whether it's for the kitchen, whether it's for the bathroom, or other parts of the home. And then you look at lawn and garden, things like cooking fuel, you look at areas like automotive, even motor oil can be tagged, you look at personal electronics, and related accessories, all sorts of stuff.
Michael LeBlanc 12:08
Tagging seems the easy part. I guess it's the, is it-, you know what, I guess let me rephrase the question. What holds retailers back, is it the fact that they want every item from every vendor on RFID or then you've got a mix of systems in the store, what-, what are the challenges that you run up against when talking about broader RFID implementation?
Marshall Kay 12:29
It's a great question. There's a lack of awareness. I mean, and just a, just a bunch of misperceptions. You know, just to finish and close the loop on that last point. We basically have gotten to a point where, if you're, if you're a retailer, if you sell it, we can tag it.
Michael LeBlanc 12:47
Sure.
Marshall Kay 12:48
Basically, well, you know, I say 'they', we as-, as an industry basically have designed intelligent labels for virtually every-, every consumer good that's out there also, there's been a misperception that an item needs to be above a certain price point for it to be economically viable. Now, obviously, when I say price point, I mean, you know, even 25 cents as a price point, but to clarify, people in the past used to think oh, and item used to used to need to cost more than $15, or $10, in order for it to make sense to put on a smart label that adds extra pennies to the cost of the, the cost of the item.
Marshall Kay 13:38
And, and the benchmark pricing that you mentioned before is, like I said something that's, that's quite common, so the reality is, we have lots of items that sell for under $4, under $3, that today, get smart labels and you have to remember, it's a combination of use cases that drive the value, not only does it dramatically increase inventory accuracy, it also increases the visibility into the inventory within the four walls of the store, and also the find ability, and then also it speeds up checkout and then also, it helps in reducing theft and controlling theft.
Marshall Kay 14:21
So, it does a bunch of different things and as you start to layer in use cases, the price point to the merchandise that can support having a smart tag gets really-, really-, really super low and you know, Michael, something that we haven't talked about is the importance of data quality. There's so much attention placed on AI and for good reason for-, for lots of good reasons and yet rarely do you have people talk about the importance of data quality as it relates to inventory data.
Michael LeBlanc 14:57
What do they say, garbage in, garbage out, that's that old saying, right?
Marshall Kay 15:00
Yeah, you know, I had the privilege of interviewing the Chief Digital Officer of Decathlon, the retailer, you mentioned before, this was last year in Barcelona trop talk Europe and we talked about that point precisely and he emphasized the high degree of detail that that company places on data quality before that data gets the benefit of the data science investments that-, that Decathlon has made, and is precisely that we talked about what I call the Leaning Tower of Pisa, that if you're a company is resting on a foundation of squishy data, in this case, squishy inventory data, you can invest in, invest in invest, but basically, the whole, the whole tower will start to lean.
Marshall Kay 15:49
So, you can think of it in different ways. So sometimes I call-, I sometimes talk about retail-osteoporosis. You know, I sometimes talk about, well, osteoporosis is one of them and I sometimes talk about carbon monoxide leak, meaning that for certain types of retailers, and I think in particular, the apparel retailers, even though they're-, RFID is applicable to so many types of retail businesses, but for apparel retailers, in particular, if you're operating without RFID, and specialty apparel retailers, in particular, you've got a problem on your hands, a real one.
Marshall Kay 16:32
You've got competitors of yours direct competitors, who have had the benefit of this technology for many years, and you don't, and you're doing more and more things that basically, our mutual friend, Steve Dennis, talks about harmonized retail, the harmonization of online and brick and mortar, and harmonized retail requires you to have a better and more accurate view of exactly what inventory you have in each of your stores than ever before and your ability to find it quickly and efficiently. So back to this notion of a carbon monoxide leak, you've got a dangerous problem on your hands, and you don't know you've got a problem and then one day, you're not going to be awake, and it'll be too late.
Michael LeBlanc 17:20
Well, listen, you know, there must be examples and I've seen you talk about, whether it's Macy's or I've read other large enterprises, who are making inroads in because it's really got it feels like it has to be a partnership between the, you know, again, the mono brands aside, where they own the, you know, front to back of the supply chain for the, for the retailers who sell a wide variety of goods with 1000s of vendors feels like there needs to be a partnership there. Is that-, is that where retailers are winning, they kind of say, listen, if you're going to be a vendor for us, do you see a day, let me rephrase, do you see a day when, when big retailers say listen, if you're gonna be a vendor for us, we're all in on RFID. For all the reasons you've, you've described, we don't want to die in our sleep, you've got to put RFID tags on your product. Are we already in that direction, what-, what's your assessment?
Marshall Kay 18:09
Well, first of all, I'll tell you when it comes to department stores, and I realized that that's a sector that has some systemic challenges, but basically, over the last decade, we've been well into that progression. It started with Macy's about 10 years ago, and several other North American department store retailers have communicated this requirement to their vendor base, but then I'll ask you, Michael, how much do you know about the Walmart RFID program, and obviously, I won't share any information that's confidential, like, I can't, but how much do you know about that program?
Michael LeBlanc 18:46
Not much. I know that they're working on it, but that's one of the things one of my questions for you is since you-, you would know a lot about Tell me all about.
Marshall Kay 18:53
So like I said, there is public information about the Walmart program and Walmart, like many other multi brand retailers, has communicated to-, to certain vendors that it is a requirement to put intelligent RFID labels on merchandise in several-, several consumer goods categories. If-, well-, and this isn't new, this-, this is certainly not new, and a good source of information would be on the website of RFID journal. They have an excellent event called RFID journal live and that would be a great place for your listeners to-, to get more information.
Michael LeBlanc 19:47
You send me-, you send me the links and I'll put it in the show notes. So, there you go, we'll make-, we'll connect that dot for the listeners.
Marshall Kay 19:53
Okay, but to your point, the general point, Michael is-, is this common in general merchandise, or retail environments that aren't mono brands that involve multiple brands. This has been for many years; the Tesco program has been around for a long time. Target with many of its vendors. This is-, this has been the case for quite some time, and this is public information and, of course, the Walmart program and it's really important too, because think about what I said earlier about price points. People used to think, oh, okay, well, this will first start with retailers whose merchandise carries very high price points, and it'll gradually trickle its way down to the more value-oriented sectors of retail and that's not the case at all. Look, look at the price points and the excellent value at retailers like Walmart, and Tesco and Target, et cetera and this has become common.
Michael LeBlanc 20:57
Let's talk about-, we've been making, we've been talking about very big brands. So, one of the questions I like to ask folks like yourself, is this-, is this technology, the purview of only the biggest, can the small to mid-sized retailers, kind of, play and get all those wonderful efficiencies that you're talking about with-, with RFID? So, you know, is there such a thing, as you know, RFID in a box. I've got a small amount of SKUs and I'm gonna put it on myself, kind of thing, as a small or even a mid-size retailer. Does that make any-, any sense, are you seeing any of that in the market?
Marshall Kay 21:30
Well, it always goes back to the central question of what are the business problems, you're looking for RFID to solve for you, because there are instances where it could make sense for a company to put the labels on themselves. Even in the store, although typically that is not where you want to be putting the labels on, but it is-
Michael LeBlanc 21:52
But as small retail you don't really have, I mean, you know, you're sourcing in dozens you don't really have the wherewithal or even the buying power to mandate or ask even for, you know, a wide variety of these things like if you think about your, your small, maybe your mids but I don't know just kind of, you know that RFID in a box, get all the benefits you described earlier in the podcast, the data integrity, that movement, one swipe, and I know exactly what's in the store, you know, is-, are you seeing it move downwards in terms of that, that size of retail?
Marshall Kay 22:23
Absolutely, absolutely and as I mentioned earlier, it's not terribly complicated or expensive, you have a wide range of solutions available, you have a wide range of choices when it-, when it comes to how you would do it, who you would do it with and, and these are-, these are cloud based solutions as well, you don't need to have a tremendous amount of expertise to do this and so what many retailers are finding is that even if they hadn't been thinking about RFID, a certain percentage of their merchandise is already coming in with RFID tags, because those branded suppliers are putting these tags on either for themselves or for their own benefit.
Michael LeBlanc 23:10
That's interesting.
Marshall Kay 23:11
And, you know, if I can just follow up for a moment, there's benefit from factory to store in the entire value chain and many global consumer brands have their own store networks and also do a lot of eCommerce business directly to consumers as well. So, you have market leaders like Adidas and Nike, who made the decision to move forward with RFID for their own purposes, before even being required or-, required is a strong word, I'll call it having strong-, having it strongly suggested to them by some of their-, their major retail trading partners.
Michael LeBlanc 23:52
Strongly requested. Let's talk about-, let's dig in a little bit. In the time we have left together, let's dig in a little bit to the-, the idea of-, of RFID in LP. So, loss prevention, so, you did a great session at-, at the NRF Big Show on this and I wanted to just hone in this for a little bit because of course it's a-, it's a hot button within-, within retailers. So, as I see RF-, RFID or as I see loss prevention, I see it in-, or shrink, I see it in two ways.
Michael LeBlanc 24:19
One is inventory integrity. So, you've clearly addressed, you can get better inventory, integrity with RFID like just stuff moving around. On the other side of, of LP, people walking out the store, stealing goods, what role can RFID play over and above, you know, your tag with a tag on it that sends an alarm like tell me about the practical use of RFID, not just in inventory integrity, but in that kind of loss prevention scenario.
Marshall Kay 24:45
Right. Great question and of course, as you know, there's an important connection between loss and inventory accuracy and inventory integrity. A good way of thinking of it is this, that, of course, the end goal and the ultimate goal is ultimately to prevent theft from happening in the first place, but in the absence of that, if only the thief were nice enough to leave a note before leaving the store, itemizing all the things that they're taking with them 10 out of 10, retailers would love to have that visibility and RFID, if used at the exits, gives that ability, it's a tremendous leap forward compared to the older generation of technology that isn't serialized and doesn't give that visibility. So for example, you might get a beep, but you don't know if eight things have left the store or one thing and you don't know what those items are as well. So that's-
Michael LeBlanc 25:49
And how does the retailer tell the difference, I guess, is it in the system between an item that is walking out the store, because someone purchased it and someone is stealing, it is-, is there a check that this has been this item has been checked out?
Marshall Kay 26:01
Yes.
Michael LeBlanc 26:02
Interesting.
Marshall Kay 26:03
Yes. So that-, so you have the ability to, because this is serialized, to identify whether an item has been purchased or not. You have that ability, but-, but this is important, Michael. RFID changes the game for loss protection professionals and practitioners in a bunch of different ways. It isn't contingent on having smart exits, at all of-, all of your doorways.
Michael LeBlanc 26:32
You don't need that hardware, right you because you-, what do you-, is it like a geo fenced kind of thing?
Marshall Kay 26:36
Well, you do need hardware, you do need hardware, but there's so many different parts to the story. So also keep in mind that-, that retailers want visibility over what they have in their stores and typically once a year, sometimes twice a year, they will do a full count of their inventory. They do that for-, because their auditors require it, but they then take that view, and then try to use it to some degree to better inform their loss prevention strategies and tactics.
Marshall Kay 27:11
The thought of doing that once a year count, 12 times a year or 24 times a year, never really is practical for them because of the great expense and because those laborious counts aren't 100% accurate anyways and of course, you can think of the revolt of all the frontline staff if they had to stay late 12 or 24 times a year with RFID, you get that visibility. That's one part of it, but then all RFID because it's serialized gives you so much more information. It gives you information about what's going off the grid in your stores much more frequently. It gives you information about who is involved in perpetrating those thefts, it helps you prove theft.
Marshall Kay 27:58
It helps you package up cases for law enforcement. It helps you recover stolen merchandise; you even have many instances where stolen goods are found in a warehouse and law enforcement doesn't know who they belong to, let's say it's a Nike product. They don't know which retailer owns that Nike product. Now RFID is giving retailers and law enforcement the ability to connect those dots and also when you know, when you think about connecting the dots, it allows law enforcement and retailers to connect the dots and connect what otherwise would have been viewed as very discreet theft incidents, and instead, tie those together to various individuals. So, it's not impossible to bust an organized retail crime gang without RFID. RFID just makes it that much easier and more effective.
Marshall Kay 28:56
Yeah, well, I think that you will continue to see more being written about RFID. I think that there will be great interest in the next wave of solutions that allow for the store to literally take its own inventory and that involves having readers mounted overhead. There are some solutions in the marketplace that are very interesting, and I think you will see more attention to that.
Michael LeBlanc 28:56
What's-, what do you see for the future, you've got a unique perch, from your vantage point globally to the best-in-class RFID solutions. What's, you know, in your last, kind of, 30 seconds, what-, what do you see for the future? Like it's already a pretty cool technology what-, what's on the what's on the drawing board or the-, in the labs?
Marshall Kay 29:47
My hope, Michael, is that the executive teams of more retailers will become even more aware of how, how easy it is for their companies to be using RFID and for it to become even more of a priority than it might currently be. Now, that's not to say that there aren't many retail companies and consumer goods companies that have this as a high priority, but-, but I believe you're going to see more, especially in the soft goods space, but what's exciting, it's also in general merchandise categories, too. I think about drugstores. I think about other environments like that. There's so many opportunities to put this to good use.
Michael LeBlanc 30:39
Well, Marshall, you're-, you're quite an evangelist or an expert, certainly in RFID. So it's great to have you on the mic, because it is certainly a topic of discussion and it's long overdue that you and I have a chat and I don't think it'd be the last time because it's evolving pretty quick, but for now, I wanted to thank you for joining me on The Voice of Retail podcast, it was a great discussion and be sure and send over some links to where folks can go to learn more, and where can they get in touch and learn more about RFID, how do they get in touch with you?
Marshall Kay 31:09
Well, LinkedIn is a great way. I would also say marshall.kay@averydennison.com is a terrific way as well and to learn more, I would highly encourage people to come to the Avery Dennison website and put RFID into the search field and you'll get some great information. Those are all great ways and we're always happy to be teaching our clients and others about the many ways to put smart label technology to great use.
Michael LeBlanc 31:39
And you said you'll be wandering around Shop Talk. For any listeners heading to Shop Talk and you go to conferences so they can look you up there but connecting with you on LinkedIn is a great place to start. Well, like I said, Marshall, thanks so much for joining me on the mic. Great discussion and-, and I look forward to keeping in touch and wish you continued success.
Marshall Kay 31:55
Thanks so much. Same to you, Michael.
Michael LeBlanc 31:58
Thanks for tuning into this episode, The Voice of Retail. If you haven't already, follow on your favorite podcast platform so new episodes will land automatically each week and be sure to check out my other retail industry media properties, the Remarkable Retail podcast with Steve Dennis, and the Global eCommerce Leaders podcast.
I'm your host Michael LeBlanc, senior retail advisor, keynote speaker, ReThink Retail: 2023 Global Top Retail Influencer. If you want more content or to chat, follow me on LinkedIn.
Safe travels everyone!
SUMMARY KEYWORDS
RFID, retailers, retail, technology, talk, store, inventory, Avery Dennison, good, item, vendors, Michael, labels, great, loss prevention, brands, label, department store, self-checkout, merchandise