What if I told you that the adversity you face in life might hold a surprising opportunity for growth and success? Today on The Voice of Retail, best-selling author, keynote speaker, podcaster and executive coach, Heather Monahan, tells us how. We talk about blowing up the ‘traditional’ career lanes to unleash your talents, transforming hardship into triumph and key tips from her latest book titled, ‘Overcome Your Villains.’ Heather calls on her life experiences and professional background in sales leadership to share key life lessons that you don’t want to miss.
Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.
What if I told you that the adversity you face in life might hold a surprising opportunity for growth and success?
Today on The Voice of Retail, best-selling author, keynote speaker, podcaster and executive coach, Heather Monahan, tells us how.
We talk about blowing up the ‘traditional’ career lanes to unleash your talents, transforming hardship into triumph and key tips from her latest book titled, ‘Overcome Your Villains.’ Heather calls on her life experiences and professional background in sales leadership to share key life lessons that you don’t want to miss.
Thanks for tuning into this special episode of The Voice of Retail. If you haven’t already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast. Last but not least, if you are into Barbeque, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!
I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co! Have a safe week everyone!
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Heather Monahan is a 2X Best-Selling Author , Top 50 Keynote Speaker in the World 2022, Podcast Host of Creating Confidence, TedX speaker and has most recently been appointed to the Board of Directors of Healthlynked Corp. Having successfully climbed the corporate ladder for 20 years, Heather Monahan is one of the few women to break the glass ceiling and claim her spot in the C-suite.
As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017, Thrive Global named her a Limit Breaking Female Founder in 2018 and in 2021 Girls Club named her the Thought Leader of the Year.
Heather’s book Confidence Creator shot to #1 on Amazon’s Business Biographies and Business Motivation lists the first week it debuted on Amazon.
Heather’s show, Creating Confidence, debuted on the Top 200 shows on Apple podcast. Her guests include Sara Blakely, Gary Vaynerchuck, Ryan Serhant, Kaitlyn Bristowe among many other noteworthy celebrities and entrepreneurs.
Heather was named one of the Top 50 Keynote Speakers for 2022 by Real Leaders. Her TedX talk was promoted to TED and translated into 6 languages. Harper Collins Leadership published her new book Overcome Your Villains in November 2021.
Heather’s has been featured in USA Today, CNN, Forbes, Fast Company, Gary V’s Audio Experience and The Steve Harvey Show. Heather and her son Dylan reside in Miami.
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers list for 2021.
Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.
Michael LeBlanc 00:04
Welcome to The Voice of Retail. I'm your host, Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.
What if I told you that the adversity you face in life might hold a surprising opportunity for growth and success? Today on The Voice of Retail, best-selling author, keynote speaker, podcaster and executive coach, Heather Monahan, tells us how.
Michael LeBlanc 00:24
We talk about blowing up the traditional career lanes to unleash your talents, transforming hardship into triumph, and key tips from her latest book titled, 'Overcome Your Villains'. Heather calls on her life experiences and professional background in sales leadership, to share key life lessons that you don't want to miss.
Heather Monahan 00:40
You can find success in many different places. And again, I'm not saying it's easy, right, I started over as a, a rookie author, I had no idea what I was doing. I had to hire an editor to help me piece together the work that I was creating. But what I learned was, yeah, it was, it, it wasn't easy, but it was so worthwhile.
Heather Monahan 00:59
And that first book helped so many people, and that first book ‘Confidence Creator', gave me, in my mind, that permission to, I bet I could write another one of these, you know, this one went pretty well, a lot better than I thought it would. Why don't I try again?
Michael LeBlanc 01:14
Let's listen in now.
Heather, welcome to The Voice of Retail podcast. How are you doing this afternoon?
Heather Monahan 01:19
I'm great. Thanks for having me.
Michael LeBlanc 01:21
Well, we have AI to thank, I think for being connected. I was on LinkedIn, and LinkedIn seemed to realize that both you and I were connected somehow to one of my podcast partners, Steve Dennis, and suggested we meet. So, we have computers, I guess, or artificial intelligence to thank for, for connecting today.
Heather Monahan 01:38
Well, those are the moments where AI is good, but there are so many moments when it's not so good. So, I will, yeah, I'll take, I'll take that for a win.
Michael LeBlanc 01:48
Yeah, I'll take it when I can get it for sure. Well, listen, let's, let's jump right in. Let's start at the beginning. Tell us about yourself, personal, professional journey, you're a fellow podcaster, keynote speaker, and how you spend your time today.
Heather Monahan 02:00
So, my background and expertise is really in sales and sales leadership in corporate America. That's what I did for over 20 years, until four years ago, when the CEO that I had worked for, for 14 years, became ill. He elevated his daughter to replace him, and she fired me immediately, which set me down a completely different path, which has led to my speaking business, my two books, my podcast, my board seat, you know, it's been a wild four years.
Michael LeBlanc 02:31
Well, and we're going to talk about adversity. You chronicle it well, and how you've overcome it, and I think it plays a central, it's a central character in your, in your story. Now the, one of the things we should talk about your book, 'Overcome Your Villains: Mastering Your Beliefs, Actions and Knowledge to Conquer Any Adversity'. So, already, you've given away the plotline, and I think the solution, right in the cover of the book. Very generous of you. It's your second book, right? It's not your first book.
Heather Monahan 02:56
Yeah, my first book was 'Confidence Creator'. My second one is 'Overcome Your Villains', which just came out.
Michael LeBlanc 03:01
Right on. Available, I just checked, available on all the major places, that we, we'd buy books. Talk about writing that second book, I mean, it feels like, reading the book, that it's an intersection of the personal and professional, you relate the story about how you, you know, on the one hand, you were elevated, and the next hand you're out the door. So, talk about just the trade craft or your experience in writing a second book.
Heather Monahan 03:23
Well, I have to share, writing the first book, to give a little hindsight, I had never written a book before. I grew up, I was labeled the social one, if anyone's listening, if you remember the label that you had as a kid, right? You know—
Michael LeBlanc 03:36
Right.
Heather Monahan 03:36
I was always told I was a social one, and that's why I'd be great at sales. And I hung on to that, I, I really believe that. The problem was, I became very successful in sales. But I believed, I truly believed, that was all I could do. I did not believe there was any potential for me outside of that label or that lane. And what I learned, and it took me getting fired to learn, is that when you blow up the lanes and take your talents wherever you want to go, you can find success in many different places.
Heather Monahan 04:06
And again, I'm not saying it's easy, right, I started over as a, a rookie author, I had no idea what I was doing. I had to hire an editor to help me piece together the work that I was creating. But what I learned was, yeah, it was, it wasn't easy, but it was so worthwhile. And that first book helped so many people, and that first book 'Confidence Creator' gave me, in my mind, that permission to, I bet I could write another one of these, you know, this one went pretty well, a lot better than I thought it would. Why don't I try again?
Heather Monahan 04:36
In my first book, I really told it from the vantage point of my life in business up until the time I was fired. And my second book I really pick up from the moment of getting fired and what's happened since then. So, you know, I truly believe data doesn't lie and your audience, and your community, will tell you what they want from you and I'm always listening to the DM's and messages, you know, from my podcasts and on social media.
Heather Monahan 05:01
And what I was hearing was, after my first book, people were, kept asking me, well, what happened next? So, they were basically telling me they wanted the same type of writing that I created my first book, which is personal story, personal anecdote, with a takeaway for the listener in each chapter and how they can apply it to their lives. But they want to know what happened from the day of getting fired to, you know, to get to where, where I am today.
Michael LeBlanc 05:25
Well, it's almost like the first book was a self-fulfilling prophecy, the 'Confidence Creator', right. It gave you the confidence to, I think, by, by, just listening to you, gave you the confidence to continue that journey, write more books, and as you said, listen to your audience.
Michael LeBlanc 05:38
You know, let's talk about adversity, you chronicle many hurdles that you faced, relative to, you know, your journey from the, your personal challenges to, you know, even when you're successful in the workplace, you and you became, you know, at the wrong end of sexual harassment. Malcolm Gladwell talks about adversity as something that many successful people face in their lives. How do you see adversity, do you think it's shaped the person you are today?
Heather Monahan 06:05
Oh, my gosh, no doubt, absolutely. In, in good and bad ways. As you know, I'm 47 now, and I can really reflect. There, there were different windows of time, and a lot of people will see pictures of me, or they'll create a story around who I am, which nine out of ten times is not accurate. And they find that once they read my book, is that I faced tremendous adversity in my life. Like most of us have, I mean, you know, especially the past couple of years, pretty much all of us have faced a ton of adversity.
Heather Monahan 06:32
And there's been great growth opportunity for me, and for, for everyone listening, I'm sure in some ways, but there's some times where you become hardened by tough times. And, you know, and, and maybe negative or maybe, you know, maybe placing a fear of what lies ahead because of it. And I definitely have experienced both of those in my life, in my career, from the adversity that I've had to face and take on.
Michael LeBlanc 06:57
But you were able to pull yourself, so to speak, back from the brink, where, because Gladwell talks about this, a little bit of adversity is good. You know, too much adversity is sometimes hard to come back from but—
Heather Monahan 07:07
Yeah.
Michael LeBlanc 07:08
You know, what, what, what lesson did you learn coming back from adversity? You know, beyond that line where you, you know, it doesn't help but is, is deleterious to your, to your efforts.
Heather Monahan 07:20
Well, I would say, you know, the pandemic's been that kind of, moment for me to say, you know, my speaking business was my number one revenue driver—
Michael LeBlanc 07:28
Yeah.
Heather Monahan 07:28
When the pandemic hit, and that disappeared overnight. I'm a single parent, you know, I've got major bills to pay. And that was really scary. However, I did lean on my past experiences to say, okay, you've overcome all these other moments of adversity in my life, I write them down, right, I chronicle them in my book. I can glance at them quickly and say, if you were able to do that, that's just furth-, further social proof that you can get through this. Now, what's the next step?
Heather Monahan 07:52
And so, for me, when I face massive adversity, I need to work out. That's when my best ideas come to me. That's when I can escape anxiety, fear, and, and really unlock my mind. So, at that point in time, we were quarantined. I luckily had a Peloton stationary bike. I jumped on it, and I started asking myself this question over and over again. What product or service can you provide from the computer, from home, to drive revenue?
Heather Monahan 08:19
And I kept asking myself that question. And pretty quickly, the idea came to me. Go look at your DM's, and whatever they're asking you for, that's your answer. And that's how I was able to start moving forward in, I launched my consulting business, my executive coaching business, and that, those businesses led to me bringing a client on.
Heather Monahan 08:40
The client and I hit it off over the next year. And he nominated me for my first board seat for Healthlink Corporation, which I was awarded a little over a year ago. And none of those amazing things would have happened, you know, if I didn't say, okay, the key is to take action. The key is to start asking yourself the question, how to solve the problem, and then go look at the data.
Michael LeBlanc 09:00
One of the things I like about the book, and you mention key, there's key takeaways, after every chapter that I think really summarized it. I mean, like, it's a well-crafted book, like, congratulations. It's, it's, it's, you know, not just a narrative, but it also like here, here's what I take away from that.
Michael LeBlanc 09:15
Now, did you, you're, looking at your numbers, you're a fantastically successful podcaster, as well, since we're on a podcast. Did that start, was that a COVID-inspired, or was that a pre-COVID in the before time, thing that you, you were doing?
Heather Monahan 09:26
So, the way the timeline worked was I was fired in Q4 2017. I didn't know what I was going to do. Then I decided, okay, you need something to sell. So, I wrote a book. And that came out in May of 2018. And I Googled, how do you sell books, and it said, speak and go on podcasts, right. So, I did both of those things. I started cold calling companies to speak, and then I started pitching myself for podcasts. And I'll never forget, I landed myself on The LadyGang, out in Los Angeles, which was a really big show.
Michael LeBlanc 09:57
Huge, yeah, it's a huge show.
Heather Monahan 09:57
Yeah, it's a, it's a, it's a big show, and the show went really well. And the young ladies were amazing. And afterwards, they said, you've got to come back on the show, we loved having you. And I thought, you know what, there's something here. And I looked when the show dropped, and it showed up in the top 10 on Apple podcast, that episode.
Heather Monahan 10:14
So, I immediately said, okay, contact the CEO of their company, number one, because you want to go say thank you, and you appreciate the opportunity. But then once you get in that office, you want to pitch yourself for your own show, and that's what I did. And Norm, from PodcastOne, ended up, you know, over, probably an eight-month period of time, we worked out a deal and I launched my show, ‘Creating Confidence with Heather Monahan’, in May of 2019, a year after I had launched my first book.
Michael LeBlanc 10:43
You know, I, our grandparents were shaped for the, you've talked about COVID, our grandparents, I would say were shaped by their experience and the adversity they faced during the Great Depression. And it shaped them for the rest of their lives, arguably shaped culture for decades to follow. Do you think that's the impact of the COVID-era? You've mentioned it a couple of times, let's, let's talk about it a bit.
Heather Monahan 11:02
I definitely, I mean, there's no doubt, it's changed society immensely. It's changed my son immensely. You know, my son did not, I have a 14-year-old, and he did not do well in virtual school. And so, he had to go away to academic camp last summer, which was, you know, a bizarre experience. He's an athlete, he's very social. He's not someone who wants to lean into academia. So, that was really tough.
Heather Monahan 11:25
And then I got the phone call, just a couple of weeks in, that he had broken his arm, and he was in the emergency room. So, in my mind, I just anticipated, okay, I'm going to fly out there to go see him, he's going to want to come home, and I'm going to have to bring him home, and we're going to have to figure something else out. And I am certain this is because the pandemic, I jumped on a plane, I got to the camp in New Hampshire to pick him up.
Heather Monahan 11:46
And he was staying. And I said, what's going on? And he said, Mom, I taught myself how to write with my other hand, I taught myself how to dress with one arm, I taught myself how to eat with the other hand, I taught myself how to shower. We can do hard things; I can make this work. And I truly believe it's because of what we had just lived through, right. You know—
Michael LeBlanc 11:47
Right.
Heather Monahan 11:48
Being on that quarantine in an apartment, and then him on virtual school for a year. And those were not pleasant times, right, for us. It was not really enjoyable. However, we made it through, and I was able to see firsthand it made him a stronger individual because of it.
Michael LeBlanc 12:22
Do you worry, kind of paradoxically, do you worry about a lack of adversity in people's lives? I mean, do you worry about that as a barrier to success? I mean, I, you know, we think about, what's it called, in, affluenza, right, where kids, you know, the parents have been very successful.
Michael LeBlanc 12:37
We see this in multi-generation retailers, for example, a third or fourth generation retailer, kind of, loses the script and, you know, that grew up with means and didn't have a lot of adversity. Do you, do you worry, and I guess it's a roundabout way to say, it may be high performance sports, not for everybody, but do you create adversity purposely to nudge people forward. It's a weird question. But what do you, what do you think?
Heather Monahan 13:01
Oh, my gosh. So, you remind me of, one of my guests on my podcast was Jesse Itzler. I don't know if, do you, if you know who he is. The author of 'Living with a Navy Seal' and a part owner of the—
Michael LeBlanc 13:11
Oh, yeah.
Heather Monahan 13:13
I think it's his professional basketball, basketball team. So, the Atlanta Hawks. So, I was at his house interviewing him for my podcast and after we got off the show, he said, so what's going on, what's going on for you for the summer? This is just right before COVID was coming. And I said, oh, I'm so nervous, I'm sending my son away to his first sleepaway camp and he's never gone to sleepaway basketball, and he's going all alone, and I'm a little nervous about it.
Heather Monahan 13:35
And he said to me, stop right there. He said, don't you dare deny your child the opportunity to struggle. He said, wouldn't you so prefer him struggling now. At that time, my son, I think was 12.
Michael LeBlanc 13:48
Yeah.
Heather Monahan 13:48
He said, you know, don't you want him to struggle at 12 and not at 25? And I said, what do you mean by that? And he said, if he starts struggling now, and sees what he, what potentially has within him to overcome a struggle, by the time he's out in the workforce, he's going to be able to dig in and really handle things on his own.
Heather Monahan 14:05
If you deprive him of the opportunity of a struggle at 21, 22, 23, this kid's going to think the world is against him, and he could potentially shut down and not be able to rise up. And, and I really appreciated that conversation. I sent my son away to sleepaway camp, it wasn't all easy, but it worked out, right.
Heather Monahan 14:23
But he was, he had so much more strength within him that I wasn't aware of, or I wasn't readily, you know, thrusting him into the adversity. But once I heard it explained that way, he was right. It truly is a gift to give children, young people, adversity to face, so they can start understanding what they are capable of in their future.
Michael LeBlanc 14:45
It is a bit of adversity. All right, let's, let's change gears a little bit. Let's talk about your, your professional advice. I mean, I want to spend a bit of time with you on that. I can't have you on the mic without talking from a professional perspective. So, work is changing, right?
Michael LeBlanc 14:57
So, whether, you know, you go back to the workplace is an office, I think we can, I think anyone who says that's, you know, everybody's going to go back, work in an office is wrong. And I also think anybody who says everybody's going to work at home is wrong. But somewhere, we’re all, a lot more people are going to be working at home.
Michael LeBlanc 15:14
What's your career, I guess, you're very good at, at managing your own career. Can you advance in, in the new work environment, are you starting to think about that? Like, it's got to re-configure the algorithms a bit, in, in how you think about your career. How do you, how do you, how have you been reflecting on that?
Heather Monahan 15:32
You know, for anyone, whether you're in an entry level position in corporate America, or you're starting up as an entrepreneur, or you are successful, the key element that I’ve really been thinking about is how can I continually evolve and change? That is the most important thing. And I was in, in an industry, the radio industry for a couple of decades.
Heather Monahan 15:53
And I can remember sitting in meetings where they'd say, this is the way we've always done it, we've got to keep doing it this way. That is death in business. And it's really important, whether you're in an organization that thinks that way or not, that you think, okay, how can I evolve? How can I innovate? How can I change this? How can we solve a problem somebody hasn't realized yet?
Heather Monahan 16:14
How can we solve another problem for our existing client base, so that we can charge more? How can we do things differently than our direct competitors? How can we add more value? How can we create raving fans, not customers, right? Constantly pushing yourself and pushing that envelope is what will lead you to success and lead you to more sustainable success, versus some of these situations where people plateau, and then they're, you know, someone buys them out or takes them over.
Michael LeBlanc 16:41
It's almost, again, the, the challenge of being successful and not being, being successful, yet challenging yourself to, to break through and do something remarkable. It feels like that, that comes together. Let's, let's talk about your advice. And I'm going to put it in a, in a phrase, two starts and one stop.
Michael LeBlanc 16:58
So, for the listeners out there, who are tuning in, and they're thinking about their professional career, or maybe they're students just starting out. Your advice, based on everything you've learned, everything you've experienced in the past couple of years, and everything you're thinking about in the future. Two starts and one stop, as they look forward into 2022 and beyond.
Heather Monahan 17:17
Okay, number one, start creating content, start investing in yourself and your personal brand. You already have one, whether you're holding the pen in dictating that personal brand, or you're allowing someone else to hold it for you, grab that pen back, start creating content. It, it's something you can do at night on, and on the weekends.
Heather Monahan 17:35
But that is the best investment you're going to make, is investing in you and investing in your personal brand. You can take that with you, wherever you go, whether you work for yourself, or you work for somebody else, or work for many different companies. So, that's start number one, definitely.
Heather Monahan 17:48
Number two, start advocating for yourself, right. Be your biggest cheerleader, be that voice and that advocate for you. There, if you've been invited to the meeting, there's a reason why you're taking up that seat. People want to hear from you. They want to hear your perspective. You know, for a long time in my career, I remember silencing myself for fear I'd be judged or, or someone would say I was wrong.
Heather Monahan 18:11
You know, fear is a liar. It's not real. And the more you can learn and teach yourself to step into that fear, and share your voice and perspective with the world, the more impact you're going to have. And really, that's, you know what we're, we're all here for. And then I'd say the one stop would be stop apologizing. So often, especially with women, I hear women apologize for everything.
Heather Monahan 18:34
Oh, I'm sorry you feel that way. Oh, I'm sorry, that didn't work out. Oh, I'm sorry for this and that. And they're constantly putting themselves beneath other people. And we're always teaching people how to treat us. If we're going to take the blame for everything throughout life, we're going to find ourselves in a really difficult position. So, I challenge people to flip the script on apologizing instead, thank, make it about gratitude.
Heather Monahan 18:58
If you're late for a meeting, thank you so much for your patience. We can begin now. You know, if you're, if you didn't make a deadline, thank you for understanding I've run into some difficulty. What's another, you know, timeline that could work for both of us? Really turning into a place of gratitude instead of a place of self-blame is incredibly empowering.
Michael LeBlanc 19:17
Fantastic. All right. Well, let's, now we get to the self-promotion part, so to speak. Tell the listeners, now you're a big podcaster, with the podcast, 'Creating Confidence' with Heather Monahan. I imagine that's on all the major podcast platforms.
Heather Monahan 19:30
Yes.
Michael LeBlanc 19:30
But if people want to stay connected, follow you, even get in touch with, have you speak, or do whatever, where should they go?
Heather Monahan 19:38
So, my website is heathermonahan.com. As you mentioned, my podcast is called 'Creating Confidence with Heather Monahan'. You can check that out anywhere you find your podcast. My first book was 'Confidence Creator'. My new book is 'Overcome Your Villains'. And, you know, I'd love to hear from you. So, you can send me a DM on social media or at my website, Heather Monahan.
Michael LeBlanc 20:01
Well, Heather, it's been great. Thanks so much for, for making time to speak. Thank you again to the algorithms that put us in the same place, on the end, different ends of the microphone together. It was a real treat speaking to you. Congratulations on your success, and I wish you much continued success.
Michael LeBlanc 20:16
And hopefully, as things get back to normal, you and I might even cross paths on the speaking circuit somewhere, somehow. I look forward to get back on the road. So, thank you again for joining me and have a wonderful rest of your day.
Heather Monahan 20:28
All right. Well, I really look forward to that too. We'll put that out there to the universe, 2022 we're going to be speaking on a stage together.
Michael LeBlanc 20:35
Right on, right on. Thanks for tuning in to this special episode of The Voice of Retail. If you haven't already, be sure and click and subscribe on your favorite podcast platform, so new episodes will land automatically, twice a week. And check out my other retail industry media properties, the Remarkable Retail podcast, Conversations with CommerceNext podcast, and The Food Professor podcast with Dr. Sylvain Charlebois.
Michael LeBlanc 20:56
Last but not least, if you're into barbecue, check out my all-new YouTube barbecue show, Last Request Barbecue, with new episodes each and every week. I'm your host, Michael LeBlanc, President of M.E LeBlanc & Company and Maven Media. And if you're looking for more content or want to chat, follow me on LinkedIn or visit my website at meleblanc.co. Have a safe week everyone.
SUMMARY KEYWORDS
adversity, podcast, book, started, people, creating, pandemic, success, overcome, life, retail, fired, career, speak, business, son, dm, villains, successful, face