The Voice of Retail

Yorkdale Uncovered: The Secrets Behind Canada's Most Productive Mall with Yorkdale Shopping Centre's VP and GM, Michael Renaud

Episode Summary

Global retail mall standout Yorkdale Shopping Centre's Vice President and General Manager, Michael Renaud, discusses the mall's appeal, from its 18 million annual visitors to its curated luxury experience. Highlighting Yorkdale's evolution, he covers the impact of location, retailer support, immersive experiences, and its community role, with insights on future growth driven by curated, destination-oriented shopping.

Episode Notes

In this episode of the Voice of Retail podcast, Yorkdale Shopping Centre's VP and GM, Michael Renaud, provides insights into what makes Yorkdale a top shopping destination in North America. Located in Toronto, the center sees 18 million visitors annually and generates $2,400 per square foot, making it Canada's most productive mall. Renault attributes Yorkdale's success to its prime location, curated mix of luxury and essential retailers, and a commitment to experiential shopping. Initially opened in 1964, Yorkdale was designed to be a premier shopping destination, which is evident in its enduring appeal and expansive layout.

Renault describes Yorkdale's strategy of creating immersive experiences rather than relying on large-scale attractions. By leveraging high-quality design and curation, Yorkdale enhances its role as a social and commercial hub tailored to Toronto's urban landscape. The team's support extends to retailers through design collaboration, innovative leasing practices, and a robust marketing program that bridges physical and online shopping.

Looking forward, Renault envisions Yorkdale enhancing the entire visitor experience—from arrival to checkout—to foster a calming, engaging atmosphere. With new retailers like Simons on the horizon, Yorkdale aims to sustain its relevance and appeal. Renault concludes by emphasizing Yorkdale's broader role in Toronto's culture, not just as a shopping center but as a community destination.

 

About Michael

Michael Renaud is the director and general manager of Yorkdale Shopping Centre, managed by Oxford Properties Group. With over 12 years at Oxford, Michael initially oversaw office properties before transitioning to retail portfolios in 2024.

Yorkdale, co-owned by Oxford Properties and AIMCo, is one of Canada's premier shopping destinations, spanning 2 million square feet and featuring 270 stores, including Canada's largest selection of luxury brands. Oxford Properties manages a global portfolio of 150 million square feet across office, retail, industrial, and other property sectors.